FEB 1, 2021
SEP 14, 2021
NOV 17, 2019
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
JUN 18, 2019
DEC 25, 2019
NOV 18, 2019
More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.
AUG 20, 2021
Companies like thredUp, Poshmark, Tradesy, TheRealReal, and Depop are bringing resale to the masses. These companies are not only operating their own websites, but also partnering with retailers like Fabletics, Walmart, and JCPenney. And brands such as lululemon and REI have launched their own resale platforms to better control their brand experience aside from gaining extra revenue streams.
APR 15, 2020
Chandra said research by Poshmark has also found consumers thinking ahead to an item’s resale value. “More and more people are considering an item’s resale value before purchasing,” he said. When buying luxury goods, two-thirds of purchasers queried by Poshmark reported being “overtly conscious of resale value.”. Conventional apparel retailers are not insensible to the growth of resale.
DEC 18, 2020
The recent rise of secondhand apparel and footwear marketplaces—from Poshmark and ThredUp to StockX and GOAT—threatens this control. Nike’s answer to that is SNKRS, an app for exclusive sneaker drops that’s a favorite among the growing community of “sneakerheads,” where it owns the experience.
JAN 27, 2020
But younger cohorts and sustainable consumers have also flocked to companies like Rent the Runway, which allows customers to rent designer brands, and Poshmark, a peer-to-peer fashion marketplace. Their business models bring together the benefits of both value and ethics.
OCT 21, 2019
For example, when Tristan Young of Poshmark joined the company as CMO, his main priority was his team’s development. “I needed to understand where we could add and move things around, because my team was going to be responsible for building our future in the next few years,” he said. CMOs are also responsible for leading those marketing team members on the right path.
FEB 3, 2020
Steven Tristan Young, CMO of Poshmark. My main priority in year one was to understand and develop my team because that team is going to build whatever we want to build in the next few years. Some people often immediately say, 'Oh, I need to do a rebrand, and I need to do all these things.'
NOV 5, 2020
“Companies get nervous about missing the mark with external creative, but it really comes down to being intentional about what your internal teams look like and how you’re treating them,” said Steven Tristan Young, CMO of social commerce marketplace Poshmark. “Are you bringing together a diversity of experiences and thought? If you are, it’s going to show in your external output.”.
SEP 24, 2020
JUN 22, 2020
OCT 31, 2019
FEB 1, 2021
eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.