An example is this: Until last year, Italy, Portugal, and Spain were three of the least developed ecommerce markets in Western Europe, per a Eurostat report from January 2020. But as of May 2020, 53% of internet users ages 18 to 75 in Portugal had made a digital purchase during lockdown, according to data from marketing agency MARCO.

Despite breaking from its colonial past with Spain and Portugal roughly 200 years ago, Latin America’s advertising industry is still plagued by a notable lack of diversity and representation.

More on this: The money transfer feature works in other Western Hemisphere countries—including the US, Mexico, Argentina, and Chile—plus markets farther out from Brazil like the UK, Australia, Portugal, and Japan. Remessa Online expects the Nubank partnership to amp up its user base from the 350,000 it has served within the last 12 months to 1 million.