Report
| FEB 24, 2021
Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.
Report
| JUN 1, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Report
| MAR 30, 2022
Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.
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| MAY 12, 2022
Report
| DEC 14, 2021
Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
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| APR 20, 2022
Report
| OCT 25, 2021
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
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| APR 1, 2022
Audio
| FEB 24, 2022
On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.
Article
| FEB 11, 2022
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.
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| MAR 2, 2022
Report
| MAR 18, 2020
The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.
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| FEB 23, 2022
Audio
| FEB 3, 2021
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
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| FEB 14, 2022
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| FEB 10, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| JAN 24, 2022
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| JAN 24, 2022
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| JAN 24, 2022
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| JAN 18, 2022
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| JAN 18, 2022
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| JAN 18, 2022