Report
| APR 25, 2022
Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Article
| MAY 23, 2022
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.
Article
| MAY 2, 2022
Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Forecasts
| MAY 3, 2022
Forecasts
| APR 29, 2022
Forecasts
| JUN 1, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| MAR 1, 2022
Forecasts
| MAR 1, 2022
Forecasts
| MAR 1, 2022
Article
| MAY 10, 2022
Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.
Forecasts
| FEB 8, 2022
Forecasts
| DEC 15, 2021
Chart
| APR 20, 2022
Chart
| APR 20, 2022
Report
| OCT 22, 2021
Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.
Audio
| MAR 11, 2022
Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Article
| FEB 28, 2022
Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
Audio
| FEB 4, 2022
On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.
Forecasts
| JUL 28, 2021
Forecasts
| JUL 28, 2021