Chart
| JAN 12, 2022
Chart
| JAN 12, 2022
Report
| APR 7, 2022
As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.
Chart
| DEC 8, 2021
Chart
| DEC 8, 2021
Chart
| DEC 8, 2021
Chart
| DEC 8, 2021
Forecasts
| MAR 1, 2022
Article
| APR 11, 2022
But it’s also related to the increased consumption of talk formats, including podcasts and the repurposing of terrestrial radio programming for digital distribution.
Report
| DEC 13, 2021
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
Report
| OCT 22, 2021
Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.
Report
| JUL 23, 2020
More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.
Forecasts
| JUL 28, 2021
Chart
| FEB 18, 2022
Article
| APR 11, 2022
In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).
Article
| AUG 14, 2020
The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.
Chart
| JUL 28, 2021
Chart
| JUL 28, 2021
Report
| MAY 27, 2021
Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.
Article
| APR 21, 2022
Report: Digital Audio in Canada 2022. Article: A not-so-smart rise in smart speaker ownership. Article: The top venue for podcast superlisteners isn’t an audio platform.
Report
| JUN 7, 2022
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Audio
| JAN 19, 2021
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.
Audio
| MAY 11, 2021
On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
Audio
| APR 9, 2020
eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.
Audio
| APR 26, 2021
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.