Forecasts
| MAY 3, 2022
Forecasts
| APR 29, 2022
Forecasts
| MAR 15, 2022
Article
| MAY 2, 2022
Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Article
| APR 25, 2022
We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.
Chart
| MAR 14, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Chart
| FEB 11, 2022
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| JAN 28, 2022
Report
| APR 21, 2021
Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.
Article
| MAY 23, 2022
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.
Audio
| JUN 23, 2022
On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.
Audio
| NOV 1, 2021
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Forecasts
| JUN 1, 2022
Audio
| JUN 9, 2022
On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.
Audio
| MAY 19, 2022
On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Audio
| MAY 18, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Audio
| MAY 16, 2022
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
Report
| DEC 3, 2021
Twitter and Facebook will put more emphasis on prerecorded audio and less on live audio in 2022, making their social audio offerings more like podcasts and less like Clubhouse. Marketers looking for audio opportunities will recommit to podcasts.
Report
| FEB 3, 2022
For example, Spotify recently added clickable podcast ads—call-to-action cards that pop up within the app and allow listeners to click to a brand’s website or product page. Gaming Platforms. In 2021, over half (53.1%) of the US population played games through the internet at least once per month, per our forecast.
Audio
| MAY 4, 2022
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Article
| APR 13, 2022
Podcasts have Spotify seeing dollar signs. The company’s US podcast ad revenues will hit $191.9 million in 2022 and cross the $400 billion mark in 2024, with growth well into the double-digit percentages. The format will also make up an increasing share of Spotify’s overall ad revenues: 16.7% of its $1.15 billion in US ad revenues this year, before growing to 19.4% in 2024.
Audio
| APR 18, 2022
Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.
Audio
| APR 13, 2022
Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.