Its advertising makes good on this promise by featuring stories about diverse athletes and showcasing inclusive products, such as the Nike Pro Hijab for Muslim female athletes, adaptive activewear for people with disabilities, and athleticwear in plus sizes.

Co-founder Alexandra Waldman talks size inclusivity and the power of showrooms

Nike, for example, features stories about diverse athletes and showcases inclusive products, such as the Nike Pro Hijab for Muslim female athletes, adaptive activewear for people with disabilities, and athletic wear in plus sizes. Read more:. Disability Representation Still Lackluster in Marketing. Maintaining Authenticity Through Cause Marketing.

“During last year’s holiday season, Victoria’s Secret CMO Ed Razek threw shade at challenger brand ThirdLove for featuring plus-size and transgender models in its advertising—and later stepped down after 36 years with the company,” Lipsman said.

I'm currently working with Enell, which is a company that makes plus-size sports bras. I'm a 40J, so I'm not f-----g around with regular $10 bras. And it's my life; I live in sports bras.” —Roz Mays, an Instagram creator focusing on fitness.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta, and more.

Plus! Ask questions, and interact with your eMarketer community of marketing peers. Presenters:. Aaron Sheehan is a Magento engineering manager at DEG, a Merkle company. Aaron has been delivering commerce strategy and technological change to merchants since 2015.

The opportunity: Among specialty care types, physical therapy has some of the lowest rates of telehealth usage currently—but considering the market size of MSK care and the medical cost burden of chronic pain, it’s a space more virtual care companies should consider expanding into.

Plus, such tie-ups will enhance clinical trial recruitment and retention without taking on financial and regulatory risks associated with an acquisition.

As of May 2021, sports gambling was legal and active in 21 states plus the District of Columbia. An additional six states had legalized betting but did not yet have live services, and 14 other states had active pre-filed legislation aimed at legalization. Only 9 US states had either no legislation or dead legislation at that time.

Identity-based, future-proof solutions can create a foundation to identify individual needs, plus connect in a timely, relevant way. Presenters:. Shelly Photiades is vice president, strategy services at Epsilon. Shelly leads a team of consultants focused on the financial services industry.

The size of the deal is undisclosed, and it’s slated to wrap up in September. Bento’s products include controls for card transactions and spend monitoring. More on this: Bento’s offerings, which are geared toward SMBs’ accounts payable sides, will be paired with U.S. Bank’s accounts receivable software products: talech and Elavon.

In H1’21, there were 372 digital health deals with an average deal size of $39.6 million. Of those, 48 were megadeals ($100 million+), and megadeals accounted for 59% of total digital health funding in H1.

These include sample size issues, limited ability to measure reach and frequency across platforms, particularly linear and CTV, and representing rapidly growing broadband-only and over-the-air homes. On the plus side, set-top box and automatic content recognition data have helped to hone more precise targeting and measurement of outcomes.

However, it’s more likely D2C care startups will cannibalize each other vs incumbents given the sheer size of legacy payers’ member networks.

Plus, not every customer will use the same app, so reaching everyone may require accounts on multiple services. Intrusiveness: Since people are less accustomed to seeing business messages in messaging apps, they may find them more irritating and invasive than SMS.

Strong real estate and stock market growth (plus $4 trillion in aid packages) buoyed household wealth, which grew 12.3% year over year (YoY) in Q4 2020 among the top 10% of households. This comes as other demographics struggled with cash flow. And there is no slowdown in sight for HNWI asset growth.

As of May 2021, sports gambling was legal and active in 21 states plus the District of Columbia. An additional six states had legalized betting but did not yet have live services, and 14 other states had active pre-filed legislation aimed at legalization. Only 9 US states had either no legislation or dead legislation at that time.

The three alerts features that the most respondents rate “extremely valuable”—alerts for username or password changes and purchases above a set amount, plus the ability to set preferences for how to receive alerts—are each well supported. Opportunities for differentiation fall to more niche alerts.

Market Size: US TV and Video Advertising. Combined spending on traditional and CTV will reach $93.33 billion by 2025, from $79.31 billion in 2021. This represents growth of 4.2% on a compound annual basis over those four years.

Plus! Ted Lesher, managing director at BrandMaker, joins the conversation. Presenters:. Jillian Ryan is a principal analyst at eMarketer.  She covers trends in B2B marketing and sales, digital transformation, customer experience and marketing technology.

Plus, there were competing events from other retailers, and the fact that many online sellers had already made their goals for the year. Just as for Sponsored Product ads, Merkle and Tinuiti reported continued strong increases in spending, clicks, and sales for Sponsored Brand ads.

Even so, brand sponsorships are still likely to be how creators of all sizes bring in most of their income. In Mavrck’s April 2021 survey, for example, 68.1% of US adult influencers identified brand collaborations as generating the most income for their business.

Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship.