There’s also the rise of cloud gaming services like PlayStation Now and Amazon Luna, which offer the same type of controller-based gaming experience without the need for a console. Most of these services are still nascent, but there is a good deal of interest in this type of gaming.

And shipments of the Sony PS VR (originally designed for the PlayStation 4) also declined as the company shifted focus to introducing its new PlayStation 5 console in late 2020. While Sony has announced it will eventually ship new VR headsets that are easier to use with the PS5, it’s unlikely that will come until after 2021.

However, the upcoming releases of Sony’s PlayStation 5 and Microsoft’s Xbox Series X, which are both due out in November, should keep digital ad spending around game titles strong through the end of the year. Digital Ad Spending by Device. Digital ad spending in both the media and entertainment industries will skew toward mobile devices this year.

Best Buy benefited from a season of high-demand consumer electronics products like the iPhone and from the release of Xbox Series X and PlayStation 5. Mobile retail apps are a critical touchpoint for holiday ecommerce.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

Looking at most-asked-for brands, gaming systems were three of the top five for boys 8 to 12: Xbox, Nintendo and PlayStation. However, gaming brands didn’t crack the top five for girls. This points toward a broader gender gap in gaming’s status among kids. Plenty of girls play, to be sure, but gaming is less of a presence among girls in general.

When Sony announced in October 2019 that it would shut down PlayStation Vue, it signaled that the virtual cable bubble is deflating. These services will continue to experience price increases and user churn next year. This is concerning for marketers who rely on these products to supplement their TV ad buys.

Although gaming has yet to take up the subscription model on a large scale, some examples do exist, including Microsoft’s Xbox Game Pass Ultimate, PlayStation Now, Google Stadia, Nvidia’s GeForce Now, and Apple Arcade, as well as season passes, such as “Fortnite” battle passes.

And as we head into the Christmas holiday season, significant new releases from Sony and Microsoft in the gaming space (PlayStation 5 and Xbox Series X, respectively) means advertising spend in this space will also be significant. CPG Digital Ad Spending. Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year.

Sony announced that it will shut down its vMVPD PlayStation Vue in 2020. According to The Information, Walmart is considering selling its video streaming service Vudu. CNBC reported that NBCU (which is CNBC’s parent company) is considering making the ad-supported version of its Peacock streaming service free.

According to a September 2020 CivicScience poll of US consumers ages 13 and older, 10% of responses indicated they were somewhat or very likely to buy the new PlayStation, and 9% were somewhat or very likely to buy the new Xbox for themselves or as a gift this holiday season. The toys and hobbies category will also experience a demand surge this year.

The number of digital console gamers (on platforms such as Xbox or PlayStation, both of which have new versions coming out this fall) will grow by 5.6%, up from 3.4% growth in 2019. Desktop/laptop gaming is also growing, and the number of users will be up 3.6% this year, the biggest increase for this category since 2016 (see next section for more details).

It will be available on-demand via video and through Sony PlayStation VR or Oculus VR headsets. More Functional AR. 5G and AI will also boost AR—which augments existing views of reality with contextual information.

Examples of VR headsets include Google Cardboard, Google Daydream View, HTC Vive, Oculus Go, Oculus Quest, Oculus Rift, Valve Index, PlayStation VR and Samsung Gear VR. Augmented Reality (AR): AR enables a user to interact with virtual objects and other types of digital information that is overlaid on top of real-world views.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

As the pressure to show profitability mounts, AT&T TV Now (previously DirecTV Now), YouTube TV, Philo, fuboTV, Hulu + Live TV, PlayStation Vue and Sling TV all raised their prices since summer 2018. Because they are targeting price-sensitive consumers, this will put pressure on growth moving forward. As seen in the grid below, skinny bundles are no longer skinny.

As the pressure to show profitability mounts, DirecTV Now, YouTube Live, Philo, fuboTV and Hulu with Live TV raised their monthly subscription prices in recent months, and PlayStation Vue and Sling TV raised their prices in summer 2018. Audience. Highlights of Q2 2019:. Time spent with linear TV continues to drop while digital video continues to grow.

The caveat here is that the linear OTT services that were not included—fuboTV, Hulu with Live TV and Sony PlayStation Vue—were estimated to have gained 2.8 million subscribers from early 2018 to early 2019. Had they also been counted by LRG, pay TV subscriber losses would have been minimal. “I would not underestimate the progress that vMVPDs have made,” Gandler said.