Ad formats that are built into the app experience—whether they are immersive ads built as billboards in a racing game, a playable ad to preview a new game, or a rewarded video ad offering 30 minutes of video streaming—can work without detracting from in-app purchases or hindering full subscription sign-ups.

Playables. Another ad unit that has benefited from the move to interactive and engaging formats is the playable ad, which are miniversions of the advertised game or a branded minigame. “Playable ads have become integral to the mix of creatives you need for successful in-game advertising,” said Alice Guillaume, marketing director at mobile marketing platform AppLovin.

“We've seen an aggressive growth of video ad formats as well as interactive and/or playable ads.”. Some of the most successful formats are those that give users a preview of the app. Both playable ads and video can do this—playable ads by letting prospects engage with a small snippet of the app, and videos by showing them real game scenes.

Depending on the advertiser, end cards might invite users to tap for directions to a store, install an app or view a rich media experience, such as a playable ad. Playables. Another ad unit that has benefited from the move to interactive and engaging formats is the playable ad, which is a miniversion of the advertised game or a branded minigame.

As a result, engaging units such as rewarded video and playables have become essential to both the in-game player experience and monetization. In building this compelling machine, gaming publishers have come to be regarded as centers of excellence for both monetization and performance marketing.

And data suggests these playable methods work. According to an August 2018 survey from app monetization company Fyber, 28% of US agency professionals surveyed cited playable ads as the most effective in-app ad format, followed by 23% who listed interactive ads. By the end of 2019, 147.1 million people in the US will play mobile games, per our estimates.

Ad formats that are built into the app experience—whether they are immersive ads styled as billboards in a racing game, a playable ad to preview a new game, or a rewarded video ad offering 30 minutes of video streaming—can work without detracting from in-app purchases or hindering full subscription sign-ups. Not sure if your company subscribes? You can find out here.

Playable ads, for instance, have already become more prevalent, but they will become even more so in a 5G world. “Marketers will become more savvy and adapt to creating these experiences that are more engaging across the board,” AppLovin’s Leong said. 2. Build data and IT infrastructure. Even if networks can send data quickly, they still need to get that data from servers and data centers.

In Japan, the network offers three ad formats: rewarded video ads, interstitial video ads and playable ads, which can be bought on a CPC, CPM or oCPC basis, according to TikTok. It reaches 700 million daily active users and features partnerships with developers including Gameloft, Playrix, ZeptoLab and Geisha Tokyo, according to TikTok.