Sony stressed that Bungie will remain independent and will play to its strengths as a creator of cross-platform games playable on PlayStation, Microsoft’s Xbox, and gaming PCs.
On mobile games, playable ads—which allow users to demo another game—are also common. Some Mobile Gamers Warm Up to Ad-Supported Free Games. While the increase in ad revenues has certainly been driven by growth in mobile gamers, it’s also due to shifting consumer sentiment.
Ad formats that are built into the app experience—whether they are immersive ads styled as billboards in a racing game, a playable ad to preview a new game, or a rewarded video ad offering 30 minutes of video streaming—can work without detracting from in-app purchases or hindering full subscription sign-ups. Not sure if your company subscribes? You can find out here.
As a result, engaging units such as rewarded video and playables have become essential to both the in-game player experience and monetization. In building this compelling machine, gaming publishers have come to be regarded as centers of excellence for both monetization and performance marketing.
Ad formats that are built into the app experience—whether they are immersive ads built as billboards in a racing game, a playable ad to preview a new game, or a rewarded video ad offering 30 minutes of video streaming—can work without detracting from in-app purchases or hindering full subscription sign-ups.