Wendy's, Pizza Hut, and Pfizer are among the brands working with the Foundry. What it means: Consumers will spend more and more time in virtual worlds. It won’t happen overnight, but major players like WPP—and their clients—are willing to spend on test-and-learn opportunities so that they understand the mechanics of marketing in immersive environments before their competitors do.

Pizza Hut looks outside of the box: The fast-food chain seeks to regain leadership in digital food delivery through AI and analytics.

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce.

This follows the flurry of companies like Starbucks, Nordstrom, and the Home Depot that started accepting digital currencies indirectly through crypto wallets back in 2019, along with more recent additions like Yum Brands, which operates popular fast casual brands like Pizza Hut and Taco Bell.

In the future, there could be a fleet of Roxo at a Walgreens, Pizza Hut or Target. Someone who needs a few items for dinner or a mother who's home with a sick child and needs Tylenol could have Roxo deliver right to their door. What's really unique is that it's a hybrid robot and was designed to go on sidewalks and along the roadside, so it can navigate most suburban neighborhoods.

For example, virtual influencer Noonoouri starred with Chinese actor Li Xian in a campaign for luxury menswear brand Ermenegildo Zegna, and Luo Tianyi has endorsed major consumer brands including Gillette, KFC, Pizza Hut, Tide, beverage brand Vitasoy, and local cosmetics company Pechoin.