In the UK, for example, West Elm customers can use the company’s Pinterest Style Finder. This AI-based software scans a shopper’s Pinterest boards or photos to create a list of recommended furniture and interior decor items based on similar styles. Across Europe, eBay customers already encounter AI, too.

Pinterest: Influencer marketing isn’t new to Pinterest, but interest is increasing in some verticals. The platform’s abilities to drive product discovery and purchasing are particular strengths. In 2018, 77.4 million people in the US—or nearly a quarter of the population—used Pinterest, a 7.0% increase from 2017, according to our estimates.

A separate survey of millennial internet users in the US and UK carried out by ViSenze found that more than 60% of millennials in the 18- to 20-year-old range and 21- to 34-year-old cohort were comfortable incorporating visual search into their digital shopping experiences.

In the UK, for example, West Elm customers can use the company’s Pinterest Style Finder. This AI-based software scans a shopper’s Pinterest boards or photos to create a list of recommended furniture and interior decor items based on similar styles. Across Europe, eBay customers already encounter AI, too.

In the UK and US, for example, the rate of social buying was 33% and 25%, respectively. According to a December 2020 Bazaarvoice survey conducted by Savanta, 24.5% of adults in Canada said they were most likely to use Facebook to make purchases, followed by Instagram (17.1%) and YouTube (16.5%). While Pinterest, TikTok, Twitter, and Snapchat also registered some responses, their shares were very low.

Pinterest. With a focus on product discovery and a platform that’s primed for shoppers, Pinterest is well-situated to be a strong destination for AR-related commerce. But so far, its offerings are limited to just two features: Pinterest Lens and Try on, the latter of which was just launched earlier this year. Pinterest Lens is a visual search camera tool available since 2017.

Since the pandemic, reddit has added new brand safety features and also brought on a new head of ad sales, formerly of Pinterest. It is also making moves outside the US, opening its first international ad sales office in the UK in September. What About TikTok?

We do forecast such spending for the US and the UK. About one-fifth (18.2%) of all media advertising in the US will be in social media this year. In the UK, that share will be even higher—23.6% of all media advertising. How does Canada compare? Closer to the UK, according to Sonia Carreno, president of IAB Canada, which reports annually on digital ad spending in Canada in partnership with PwC.

A September 2019 GlobalWebIndex survey found that 20% of millennials and 22% of Gen Zers in the US and UK have been inspired to make a purchase based on an influencer or celebrity recommendation. Social networks that integrate creators and shopping ads can bring influencers further down the funnel. TikTok, however, differs from other platforms that have social commerce.