Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

On today's episode, we discuss Twitter's post-election malaise, Reddit's growth engine, and LinkedIn's and Pinterest's pandemic pivots. We then talk about Nextdoor's ceiling, TikTok being allowed to stay in the US, and the implications of young creator burnout. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

In the beginning of her tenure as Pinterest’s first-ever CMO, Andréa Mallard established the company’s mission and core brand principles, reorganizing her team prior to the successful IPO. Now she’s focused on an aggressive global growth plan.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

For example, a June 2019 report from mobile attribution technology company Singular showed that only 14% of companies worldwide had a chief growth officer. The survey defined the role as a “growth catalyst who leads growth with an emphasis on performance marketing with a heavy reliance on marketing technology.”.

eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”

If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.

This year, growth will accelerate to 26.9% as social networks account for more than one in five US ad dollars. The fastest-growing social networks last year among those we break out included Snapchat (up 42.8% in 2020, an acceleration over 31.4% growth in 2019), Pinterest (38.9%, down from 43.5% in 2019), and reddit (which grew 71.7% last year from a much smaller base than the other companies).