Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

Pinterest. With a focus on product discovery and a platform that’s primed for shoppers, Pinterest is well-situated to be a strong destination for AR-related commerce. But so far, its offerings are limited to just two features: Pinterest Lens and Try on, the latter of which was just launched earlier this year. Pinterest Lens is a visual search camera tool available since 2017.

Pinterest. Pinterest has had a significant rebound in its business after the initial pandemic downturn. It has benefited from advertisers looking to reach users who turned to the social network to get inspiration for home-based activities such as cooking, decorating, and renovating. We have raised our 2020 US net ad revenue estimate to $1.19 billion, from $1.06 billion in June.

Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.

LinkedIn and Pinterest ranked highest when it came to confidence in their ability to provide security. Nearly three-quarters (73%) of LinkedIn users and 66% of Pinterest users at least somewhat agreed that the respective platforms protect their privacy and data.

Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.