The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.

Pinterest gets a Shopping List: The new feature strengthens Pinterest's lower-funnel capabilities, a key ingredient for its social commerce ambitions.

On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.

Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

No. 8: Pandemic-Driven Pivots Bring New Growth to LinkedIn and Pinterest. LinkedIn and Pinterest may not have much in common when it comes to their use cases, but what they did have in common in 2020 was their ability to pivot during the pandemic to find new ways to grow.

Compared with the other third-wave platforms (Twitter and LinkedIn), Pinterest has the best chance to succeed at this format. September 2020: Began testing Story Pins. Pinterest introduced this content format as a way for creators to build and grow their audience within Pinterest, rather than as a vehicle to drive traffic to their website or blog.

Pinterest: In late May 2021, Pinterest hosted its first in-app livestreaming event with an initial test group of 21 creators as hosts. Viewers were able to shop products promoted in the livestream sessions via Product Pins and also comment to interact with the hosts.

We define “social commerce” as products or services ordered via social networks, such as Facebook, Instagram, Pinterest, TikTok, WeChat, Line, VK, and others, either by buying directly on the social platform, such as via Instagram Checkout or WeChat Mini Programs, or through clicking links on the social network that lead to the retailer’s product page to complete the purchase.

US social media platforms like Facebook, LinkedIn, Snapchat, reddit, and Pinterest all ended 2020 with at least 20% growth in worldwide digital ad revenues. Most were over 40%. Amazon's worldwide ad revenues grew by 52.5% last year, well ahead of our pre-pandemic expectation of 37.6%. The boom in ecommerce-related digital advertising boosted Alibaba and JD.com as well.

Pinterest: In late May 2021, Pinterest hosted its first in-app livestreaming event with an initial test group of 21 creators as hosts. Viewers were able to shop products promoted in the livestream sessions via Product Pins and comment to interact with the hosts.

Pinterest had the opposite age appeal: 26% of adults reported using it, compared with 16% of teens. Pinterest has maintained a steady base of users in recent years. About a third (32%) of adult internet users told the Ryerson University Social Media Lab in 2020 that they used the social network at least monthly, up slightly from similar polling in 2017.