TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.

Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.

Pinterest: Its positioning as a social discovery platform may help it weather the storm somewhat better than the others. Q1 revenues were ahead of expectations, although there are some troubling signs of usage declines; Pinterest hasn’t been able to sustain the engagement it achieved back in 2020. What’s next for social media advertising? Our models for Q1 were solid compared with actual results.

Pinterest has its own AR shopping tools, including ones for home decor and beauty brands. Meta and TikTok are less advanced in AR shopping, but Facebook and Instagram have some try-on experiences in their Shops and ads. Read the full report.

Pinterest could become another notable addition here in 2022, following the recent launch of Pinterest TV, a new video destination for live and on-demand original and shoppable episodes featuring creators. Currently, TikTok offers TopView, which advertisers said are also highly impactful premium branding buys.

Pinterest. The percentage of buyers visiting Pinterest at least twice a day is lower than it is for Facebook or Instagram (but still well higher than the visit frequency for Pinterest nonbuyers). Still, these buyers spend a median of 25 more minutes per day on Pinterest and were more than twice as likely to say they have increased their time spent. Twitter.