Urban internet users in the Philippines spent the most time on social media in 2020, at an average of 4 hours and 5 minutes (4:05) scrolling through socials per day. The US did not crack the top 10 for social media usage time spent, as urban internet users spent a comparatively low 2:08 on social media each day. More like this:. Report: US Time Spent with Media 2021 Update.