Since overall growth in digital ad spending will be 20.0% this year in Germany, and mobile will grow by 25.7%, that means that desktop/laptop ad spending will once again lose share to mobile. However, desktop/laptop ad spending will nonetheless make an important U-turn this year. Desktop/Laptop Ad Spending by Industry.
The anonymity gives Facebook and pharma advertisers some cover to approach healthcare through the social platform, as Facebook continues to battle data privacy lawsuits.
Desktop/Laptop Ad Spending by Industry. Ad spending on desktops and laptops in Germany is following a reverse trajectory to some extent, as some sectors shift much of their attention to mobile advertising and marketing.