At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.

Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.

How are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.

For the first time ever, Facebook is contracting in the US: The platform will lose users this year in its home market—and it’s getting grayer.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.

In a Q&A about the current state of advertising, Insider Intelligence analyst Peter Newman pointed out that the 17.5% decrease in ad spend between 2008 and 2009 mostly came from mediums like print that entered long-term decline, while others like TV and digital remained strong for years.

On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

Business Insider Intelligence senior research analyst Peter Newman discusses the impact of the coronavirus pandemic on connectivity and technology. He considers the skyrocketing data consumption of remote workers on broadband and cloud services, as well as the global rollout of 5G.

“Marketers must recognize that a virtual event is a marketing activity that takes place based upon the marketing goal,” said Peter Micciche, CEO of enterprise event management software company Certain. “Are you trying to accelerate a sales cycle? Are you trying to educate your community? Are you trying to penetrate a new marketplace? Are you trying to get customers to upsell?

"The higher volume of news in 2020, due to both the pandemic and the fraught election cycle, is the main driver of higher reddit user growth," said Peter Newman, eMarketer senior forecasting analyst at Insider Intelligence. Read More:. Instagram will exceed 1 billion users worldwide this year, a milestone originally predicted for 2023. Should brands make social and political statements?