DEC 4, 2019
After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.
AUG 20, 2020
We define retail advertising to include mail-order and catalog companies, restaurants and fast food, drug stores, retail stores, cosmetics stores, merchants of apparel, home furnishings and textiles, toys, pet food and supplies, appliances, jewelry and general merchandise.
SEP 29, 2020
In certain categories like pet food, it’s as high as 99%, while in toys and games it’s 81%. The small percentage of sales lost despite winning the buy box are primarily due to price, with out-of-stocks being a minor factor. Paid Advertising. When organic listings aren’t performing, paid advertising becomes the marketing lever to generate sales volume.