Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Pet care, a key component of this category, is also riding a huge wave of pandemic-related demand as pet owners spend more time with furry friends during quarantines and new pet adoption spikes to all-time highs. Key Stat: Health/personal care/beauty will move up one spot to be the No. 4 ecommerce category, rising 32.4% to $72.10 billion.

It’s worth noting that our commitment to America’s Heartland is further strengthened with the recent acquisition of Wide Open Media, which publishes over 1,000 pieces of original content a month on topics the heartland audience values and is most likely to engage with—from country living to outdoor life, food, pets, and more. Together the brands deliver over 1.2 billion views a month.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.

After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.