No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

Personalization is key to maximizing ROI on PFM tools, and here, Plum could use its AI capabilities to offer insights into individual users’ investment decisions, such as the environmental impact of their portfolio.

In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.

According to a March 2019 survey from Evergage, 86% of US business-to-consumer (B2C) companies said delivering a better customer experience drives personalization. Sixty-one percent cited generating measurable lift/return on investment (ROI), and 58% said increasing loyalty is what fuels their personalization efforts.

Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.

Many organizations are not as far along with high-ROI features of email marketing, such as personalization, as they ought to be. Email is also underbudgeted. With many organizations struggling as a result of the pandemic, brands would be wise to cut elsewhere, given how great an ROI email marketing offers.

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. The good news is that the data cloud is opening up new opportunities. By accessing the full breadth of data, marketers can now build powerful 360-degree views, refine segmentation, and drive personalization in every engagement.