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No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

Personalization is key to maximizing ROI on PFM tools, and here, Plum could use its AI capabilities to offer insights into individual users’ investment decisions, such as the environmental impact of their portfolio.

According to a March 2019 survey from Evergage, 86% of US business-to-consumer (B2C) companies said delivering a better customer experience drives personalization. Sixty-one percent cited generating measurable lift/return on investment (ROI), and 58% said increasing loyalty is what fuels their personalization efforts.

Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.

Many organizations are not as far along with high-ROI features of email marketing, such as personalization, as they ought to be. Email is also underbudgeted. With many organizations struggling as a result of the pandemic, brands would be wise to cut elsewhere, given how great an ROI email marketing offers.

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. The good news is that the data cloud is opening up new opportunities. By accessing the full breadth of data, marketers can now build powerful 360-degree views, refine segmentation, and drive personalization in every engagement.

How to increase customer lifetime value and improve ROI. Which channels (email, SMS, live chat, in-app, etc.) to invest in to deliver the best CX. Plus! Alex Timlin, senior vice president, verticals at Emarsys joins the conversation. Presenters.

But for 46% of US B2B marketers from the Demand Gen Report survey, the biggest ABM-related challenge was getting both sales and marketing working together—ranking above proving ROI and doing personalization at scale.

While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.