Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.

Learn about how digital brokerages are changing and what's going on in the robo-advisor space. "In Other News," we discuss how banks should address personalization and how digital engagement with wealth management is changing. Tune in to the discussion with our analyst Michael Tattersall.

On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

With customer-obsessed brands betting big on personalization at scale, customer experience leaders face urgent decisions on just where, when, and how to place those bets

Shake-ups in the new year will include hyper-personalization, tech companies venturing further into embedded finance, and the prospect of super apps in Western countries.

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments

Personalization doesn’t just benefit consumers. The August 2021 Acquia survey found that over half of companies that rolled out more personalization reported greater consumer engagement with their brand. And nearly half saw better conversions.

Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.

This level of personalization is critical to customer retention—and it starts with the customer, rather than with the banks’ products and transactions. The highly personalized alerts and services also give USAA a competitive advantage. The majority of consumers are not happy with the level of personalization they’re receiving during interactions with their banks, per J.D. Power’s 2022 U.S.

The metaverse is the ultimate form of customization and personalization. Consumers can customize their metaverse experience in extreme detail. The metaverse gives consumer brands a new touchpoint with Gen Z and Gen Alpha, enabling them to engage with products in unique ways. Bankers must ask themselves if their brands meet that bar yet—and if so, how are they doing that?

For example, Chime employs a predictive personalization system that delivers content to customers tailored to their individual financial interests.

The deprecation of third-party cookies is further driving the need for personalization. It’s compelling insurers to use their vast first-party data to segment customers and personalize initiatives, according to Direct Line Group’s Evans, who also noted it could help them close the gap with industries like retail that are ahead of the curve on data capabilities.