The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.

While personal care and health continue to see strong demand this year, the 12.1% growth in cosmetics and beauty will elevate this category. In particular, Amazon's Holiday Beauty Hall event in October likely sparked early deals and could drive further demand.

A deeper dive into buyers and categories, including apparel and personal care. A few trends we are keeping an eye on, like blockchain, QR codes, and more. Plus! Tal Bitton, VP of marketplace fraud & risk at EverC, joins the conversation. Presenters:. Suzy Davidkhanian is an eMarketer principal analyst at Insider Intelligence, covering retail and ecommerce.

Nykaa, the largest Indian ecommerce player in the beauty and personal care category, saw its shares rise nearly 90% when it debuted on the market last Wednesday. Ecommerce aggregators, which acquire brands and optimize them, are also on the rise. Evenflow Brands, for example, has purchased three digitally native marketplace brands in the past three weeks.

Furniture, food and beverage, and health and personal care are the only other categories we forecast will grow more than 20% YoY in 2021. WHAT’S IN THIS REPORT? This report explores US ecommerce spending, highlighting our recent forecasts and how the pandemic continues to impact retail sales.