Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

Already a consumer can buy perfume, shoes, and clothing, and soon you will be able to buy skincare, too.

Additionally, clothing retailer & Other Stories installed a smart vending machine for select perfume and cosmetic products in a leading Paris department store in Q3 2020. That technology, which allows shoppers to try before they buy in a socially distanced way, is set to roll out to other stores across the region. Consumers are warming to contactless payments, and retailers are getting the message.

Additionally, clothing retailer & Other Stories installed a smart vending machine for select perfume and cosmetic products in a leading Paris department store in Q3 2020. That technology, which allows shoppers to try before they buy in a socially distanced way, is set to roll out to other stores across the region. Consumers are warming to contactless payments, and retailers are getting the message.

I want to have access to the clothes, not just to the perfume or a bag. This is one of the things that we wanted to change about the fashion industry in general, and we were willing to put ourselves up as the litmus test to show that it can be done and it should be done. It is to the benefit of absolutely everyone involved, including the market, the fashion industry and, obviously, the consumer.

While travel and tourism made up the greatest share of B2C ecommerce sales (21.6%), CACE’s figures indicated that food, beverage and cleaning products were the third-fastest-growing product categories online, growing at 111.0%, just behind car and motorcycle accessories, and cosmetics and perfumes, at 111.6% and 118.3%, respectively.