TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

These CMOs often also oversee performance marketing activities such as affiliate and native advertising, as well as referral programs. In some organizations, they may own innovation and channel management, particularly in high-growth and challenger brands. At certain companies, a chief revenue officer may be responsible for both marketing and sales initiatives. 3.

Marketers are adapting to changes in how they target audiences, measure and attribute performance, and optimize their campaigns on Facebook in response. How much will US advertisers spend on Facebook ads? We estimate that net US Facebook ad revenues will grow 32.1% year over year (YoY) to $50.30 billion in 2021.

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

Find out how retail marketers can improve conversions through customer experience and marketing

What drove affiliate marketing revenue growth in 2020? Thanks to the pandemic, 2020 was a massive year for revenue growth in the affiliate marketing channel. Driving this growth were the surge in consumer ecommerce spending, rising numbers of online shoppers, and heightened marketer demand for outcome-based performance. How is affiliate evolving as a performance marketing channel?

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

TV can be an efficient part of your media mix, and for a lower spend than many are accustomed to. At Tatari, we’ve worked with many brands that found success upon integrating TV into the marketing mix.

Performance marketing is now a pillar of marketers’ communications strategies. With reduced budgets, companies must focus on marketing actions that yield tangible business results—like boosting conversions and sales.

QR codes are an exciting area of exploration in TV measurement, as they offer so much insight into campaign performance and are relatively easy to future-proof against the rising tide of data privacy regulation.

It’s easy to understand why: As the shift to ecommerce squeezes profits, high-margin digital ad revenue becomes very attractive to retailers. For advertisers, the decline in TV ratings and deprecation of third-party identifiers in digital ads creates demand for alternative media with measurable performance.