As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

The ecommerce landscape is rife with competition, but the opportunity to convert is exponential. Just in time for peak shopping season, find out how performance marketing can come in handy for brands looking to be impactful quickly with Awin’s Paul Stewart, head of global strategic partnerships and innovation.

What drove affiliate marketing revenue growth in 2020? Thanks to the pandemic, 2020 was a massive year for revenue growth in the affiliate marketing channel. Driving this growth were the surge in consumer ecommerce spending, rising numbers of online shoppers, and heightened marketer demand for outcome-based performance. How is affiliate evolving as a performance marketing channel?

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

By 2023, US adults are expected to spend more than 8 hours a day with digital media. To effectively engage consumers in an increasingly digital world, marketers must have an effective strategy in place.

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Global digital transformation spending is expected to nearly double between 2020 and 2023. Today’s marketers must strategically reprioritize their efforts to improve the customer experience by listening to consumers, aligning with IT, and tracking performance.

On core Facebook (excluding FAN), CPMs rose 47% in Q3 2021 versus Q3 2020—and +33% versus Q3 2019, according to data provided by performance marketing agency Tinuiti. On Instagram, CPMs increased 32% versus Q3 2020 and 23% versus Q3 2019, per Tinuiti data. But there are also iOS-related causes of CPM increases:.

On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.

First-party data’s role in performance marketing—including prospecting, acquisition, and retargeting. How brands, like Canadian Tire and others, can monetize owned data to expand revenue streams while upholding consumer privacy. How a customer data platform can help modernize your tech stack to tackle first-party data initiatives. Presenters:.

Depending on their business category and marketing objectives, DR advertisers have likely fared worse than those focused on branding. Facebook advertisers will need to further adjust to changes in how they target audiences, measure and attribute performance, and optimize their campaigns.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

Performance. It’s time to stop thinking about brand & performance separately. With an hour between click & doorstep, the funnel has collapsed. You need to brand as you sell and sell as you brand. Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.

Performance. It’s time to stop thinking about brand & performance separately. With an hour between click & doorstep, the funnel has collapsed. You need to brand as you sell and sell as you brand. Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.