US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

Today’s performance marketers are exploring new solutions as growth channels like social and search are becoming more expensive, and in some cases, less accountable. But many are ignoring traditional channels that bridge the gap in terms of marketing outcomes, while also remedying the deficiencies these growth channels are leaving behind.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

Find out how retail marketers can improve conversions through customer experience and marketing

Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.

The ecommerce landscape is rife with competition, but the opportunity to convert is exponential. Just in time for peak shopping season, find out how performance marketing can come in handy for brands looking to be impactful quickly with Awin’s Paul Stewart, head of global strategic partnerships and innovation.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

Performance marketing is now a pillar of marketers’ communications strategies. With reduced budgets, companies must focus on marketing actions that yield tangible business results—like boosting conversions and sales.