JUN 9, 2022
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
JAN 12, 2022
Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results
JUN 14, 2022
Some companies like PepsiCo capitalize on Pride Month while playing it safe. With its Pride Month campaign, PepsiCo’s Bubly brand is highlighting the need for LGBT+ safe places. In its release announcing the campaign, Bubly talked about how safe spaces are important to LGBT+ consumers seeking to escape discrimination or harassment while also providing a sense of community.
NOV 17, 2021
Last year, Instacart debuted a self-service advertising platform that enables brands to promote their products in search results, attracting advertisers such as PepsiCo, Procter & Gamble, and Unilever. Instacart’s most significant 2021 hires have been Fidji Simo and Carolyn Everson, both former Facebook executives with deep experience in the advertising space.
MAY 28, 2020
According to The Wall Street Journal, brands like General Motors, PepsiCo and General Mills have examined canceling their Q3 upfront commitments. Ad buyers who spoke with the Journal estimated that $1 billion to $1.5 billion of Q3 commitments could get canceled. Normally, one of the advantages of buying inventory upfront is that it is discounted.
AUG 2, 2021
Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo were early partners; all were prepared to redesign at least some of their packaging in order to participate. Newer partners include Danone, Perrier, and Nutella. In France, ecommerce customers order Loop-enabled products via this site for delivery to their homes. (Shoppers can also buy some products in select stores.)
MAR 15, 2021
., PepsiCo, and Boost Mobile. These initial deals are typically partnerships or branded experiences, not just an ad buy. For example, PepsiCo used Triller to help engage a younger audience to vote, Lu said. For Boost Mobile, Triller developed a digital version of “American Idol,” and the winner was given the opportunity to record a song. Triller’s relative youth as an ad platform can be an advantage.
MAR 16, 2021
The beverage company partnered with Triller because it was seeking out places where up-and-coming artists wanted to have their music heard, and “Triller felt like it had the most authentic following,” said Chauncey Hamlett, CMO at the southern division of Pepsico Beverages North America, in a January 2021 article in Digiday.
JUL 11, 2020
JUN 15, 2020
JUN 26, 2020
Companies are already increasingly pulling their advertising in-house: Some examples include L'Oreal, which has taken a partially in-house and partially managed approach, and PepsiCo.
FEB 8, 2021
Before MediaMath, he worked at Nielsen, where he was directly responsible for overseeing teams of 7,000 and for relationships with global advertisers like Coca-Cola, PepsiCo, Unilever, Nestlé, and P&G.
JUN 10, 2020
Brands like General Motors, PepsiCo and General Mills have examined canceling their Q3 upfront commitments, according to The Wall Street Journal. Ad buyers who spoke with the Journal estimated that $1 billion to $1.5 billion of Q3 commitments could get canceled. Usually, one of the advantages of buying inventory upfront is that it is discounted.
JUL 15, 2020
PepsiCo Beverages North America. Salesforce. Selligent. Talkwalker.
MAR 9, 2021