eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

Like HBO Max, Peacock wasn’t initially available on Roku or Amazon Fire TV, the two most popular CTV operating systems in the US. (A few months after the launch, Peacock and Roku came to an agreement.) Additionally, Peacock is not available on Samsung smart TVs, and viewers cannot use an HDMI cord to cast Peacock onto their TVs.

Netflix isn’t alone in abruptly ending shows: Peacock decided not to renew its once hyped-up original series “Brave New World” for a second season this past summer. These cancellations show how fraught it is to produce TV shows during the pandemic.

Clips or full episodes of “SNL” can be seen on YouTube, Hulu, and Peacock, in addition to NBC’s linear TV channels and its TV Everywhere offshoots. These apps are available across mobile, desktop, tablet, and smart TV devices such as Roku.

The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.

The long tail that makes up the remaining fourth is split between ad-free services (like Apple TV+), ad-reliant services (like Pluto TV), and hybrid services that have ad- supported and ad-free tiers (like Peacock). Comscore had similar findings. It estimated that Netflix, Prime Video, and Disney+ accounted for about half of total OTT viewing hours in July 2020.

In April, it unveiled its full list of sponsors for its new streaming service Peacock. Peacock was made available to Comcast subscribers in April, but it won’t roll out nationally until July. According to Ad Age, Peacock sponsorships cost between $15 million and $25 million. NBCU’s Fandango division also acquired the Walmart-owned streaming service Vudu.

For example, NBCUniversal can advertise its film and TV productions through its streaming platform, Peacock, instead of spending digital ad dollars to market them elsewhere.

The launch of several new subscription video-on-demand (SVOD) services during the pandemic like NBCUniversal’s Peacock, HBO Max, and Quibi—as well as the launch of Disney+ last November—all contributed significantly to digital ad spending.

Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.

Is it also available through the Peacock app? Feldman: We're working with Peacock right now, and that will be something that we can talk about very shortly. Moore: What we can speak to right now is that NBCUniversal Checkout is primarily executed through the web.

In other words, if Peacock doesn’t hit the viewership figures that advertisers expected going into the deal, then those audiences will get filled through NBCU’s TV networks or other digital properties.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss NBCUniversal's half-launched video streaming service Peacock, whether privacy will disappear during the coronavirus, Quibi's plans for TV, AMC's digital upfronts platform, YouTube showing creators which hours their audiences are online, how smart a dog is and more.

Across five of the major ad-supported streaming platforms (Roku, Hulu, Peacock, Pluto TV and Tubi), ad revenues jumped 31% year-over-year (YoY) to reach $849 million last quarter, according to new estimates from MoffettNathanson Research. That increase is in line with our expectations for US connected TV (CTV) advertising for 2020, where most AVOD dollars are likely going.

For example, NBCUniversal can advertise its film and TV productions through its streaming platform, Peacock, instead of spending digital ad dollars to market them elsewhere.

eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

We further itemize the main advantages and limitations of go-to-market strategies for new and forthcoming services, including Disney+, Apple TV+, HBO Max, and Peacock. Finally, we predict how services will fare from among the major streaming video services that will be on the market in at least the US by H1 2020, including SVOD incumbents Netflix, Amazon Prime Video, and Hulu.