On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.

On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

In July, Comcast announced that, beginning in 2022, films from its movie studio Universal Pictures would make their streaming debut on NBCU’s Peacock. The films will exclusively run on Peacock for four months. After four months have lapsed, Universal Pictures can license its movies to other streaming services.

Its closest competitor was ViacomCBS’ Paramount+ with $822 million, followed by NBCUniversal’s Peacock with $279 million, and Tubi (owned by Fox Corp.) with $250 million.

Following the path NBCUniversal set when its Peacock service absorbed the WWE Network, companies operating numerous streaming services will combine their audiences to simplify the user experience and placate advertisers. Elsewhere in the landscape, look for Paramount+ and Showtime to become a single app or for HBO Max and Discovery+ to combine forces following the merger of their parent companies.

., NBCUniversal’s Peacock, Fox’s Tubi, ViacomCBS’s Pluto TV and Paramount+, WarnerMedia’s HBO Max, and Discovery’s Discovery+).

Additionally, most streaming happens on services without ads, such as Netflix, Amazon Prime Video, and Disney+, as well as on the ad-free tiers of Hulu, HBO Max, and Peacock. There is a correlation where the younger a person is, the more likely they are to misjudge the amount of advertising on TV versus streaming platforms.

., NBCUniversal’s Peacock, Fox’s Tubi, ViacomCBS’s Pluto TV and Paramount+, WarnerMedia’s HBO Max, and Discovery’s Discovery+). Who Are the Players? Competition among CTV device makers is fierce. Roku and Amazon Fire TV have built large and growing ad businesses through their streaming sticks and CTV operating systems (OSs).

NBCUniversal’s OnePlatform launched in February 2020 and lets buyers access inventory across its linear channels and its streaming service Peacock. Discovery’s OneGraph debuted soon after in July 2020. ViacomCBS’ EyeQ, launched in March 2021, does the same for Paramount+, Pluto TV, and the wealth of combined Viacom and CBS channels.

Other streaming operators—particularly ones with historic ties to the TV industry like NBCUniversal (whose streaming service Peacock absorbed the WWE Network), ViacomCBS, and the new Warner Bros. Discovery—are merging with and acquiring other streaming services to gain viewers quickly, ultimately affecting which companies own and finance the content that appears on streaming services.

NBCU will simulcast Sunday Night Football games on Peacock, which also has exclusivity on select NFL games. The network has also shifted much of its Premier League content to Peacock as it plans to sunset its premium cable brand NBC Sports Network.

YouTube completed the top five list, while other subscription OTT platforms like HBO Max and Peacock didn’t make the cut. More like this:. Report: US Digital Ad Spending by Industry 2021. Article: More than half of US YouTube viewers watch on a CTV device. Article: Netflix makes first gaming-related acquisition in push to become multimedia empire.

YouTube, Hulu, and Amazon Prime Video rank next, with newer services such as Disney+ and Peacock falling further behind. More like this:. Audio: The Weekly Listen: The next big TV event, TikTok hits 1 billion users, and ads in 3D. Article: Netflix makes first gaming-related acquisition in push to become multimedia empire.

Roku acquired the rights to Quibi’s shows, and Peacock absorbed the WWE Network in the US. What to look for in Q2 2021:. Whether or not more niche streamers get absorbed by larger platforms. Scripted Shows Decline. For the past decade, the number of scripted shows produced in the US each year had continued to rise.

On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.