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    Audio
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    NOV 8, 2019
    eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.
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    OCT 18, 2019
    eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.
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    OCT 9, 2019
    eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.
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    OCT 4, 2019
    eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss the upcoming California Consumer Privacy Act, as well as how your TV might be watching you, this year’s Emmys, Google’s recent privacy changes and more.
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    SEP 27, 2019
    eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.
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    SEP 25, 2019
    eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, Sling TV's and TiVo's commitment to placing pre-roll ads on DVR recordings and more.
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    SEP 24, 2019
    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.
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    SEP 17, 2019
    eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.
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    SEP 12, 2019
    eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.
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    SEP 6, 2019
    eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.
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    AUG 23, 2019
    eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more.
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    AUG 22, 2019
    eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.
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    AUG 16, 2019
    eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.
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    AUG 15, 2019
    eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.
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    AUG 6, 2019
    eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.
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    AUG 3, 2019
    eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.
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    AUG 2, 2019
    eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.
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    JUL 27, 2019
    eMarketer principal analyst Debra Aho Williamson reviews Snapchat’s recent earnings. Also, vice president of content studio Paul Verna discusses the Brexit cloud looming over marketers, how local news has remained so trustworthy and increased ad spend on political videos.
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    JUL 19, 2019
    eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.
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    JUL 12, 2019
    eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.
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    JUL 4, 2019
    eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”
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    JUL 3, 2019
    eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.
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    JUN 29, 2019
    eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is?
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    JUN 26, 2019
    eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna discuss new legislation aimed at eliminating supposed political bias from social platforms. Also on the agenda: women in ads, smartwatch use and the Snapchat friends survey.
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    JUN 22, 2019
    eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.