JAN 21, 2022
Turning toward the subscription economy: Instagram’s foray into subscriptions comes at a time when freelancers and influencers are embracing services like Patreon and Substack, both of which allow people to support their favorite creators on a monthly basis. Patreon’s most recent fundraising round brought its valuation to $4 billion, a threefold increase since September 2020.
MAY 12, 2021
Patreon: Established in 2013, Patreon provides a business infrastructure for creators to showcase their content. Fans pay creators directly for access, and the company takes a 5% to 12% fee from those subscriptions. According to The Wall Street Journal, Patreon is now valued at $4 billion, up from $1.2 billion in September 2020.
SEP 27, 2021
Tips: Users can send and receive one-time payments via third-party services such as Venmo, Patreon, and GoFundMe. This was rolled out Thursday globally on iOS, with Android coming in the near future. Twitter is adding multiple payment services to Tips, including Strike, which allows Bitcoin payments.
JUL 26, 2021
People that use Twitter in English are now able to send tips by clicking on the Tip Jar icon on a creator’s profile and submitting the payment via Bandcamp, CashApp, Patreon, PayPal, or Venmo. Only select accounts that use Twitter in English are able to accept tips at the moment, and Twitter isn’t taking a cut. Android users can also send tips on Spaces.
JUL 23, 2020
Listener support via Patreon is a significant complement to ad revenues. “We put primacy on listener support,” Brown said. “It'll always be hybrid, and the mix fluctuates. There was a point where advertising revenues exceeded the Patreon revenues. The steadier revenues will always be the listener revenues.”. What’s resulted is a company that’s the best example of a pure play podcaster in Canada.
MAR 30, 2021
Marketer Takeaway: Influencers are big business for Instagram, and serving them will keep them on the platform as rival apps like TikTok and new creator-led services, like Patreon and OnlyFans, try to woo them away.
APR 7, 2021
It’s a model that’s been successful on platforms like Patreon, Twitch, Substack, and Twitter. They’re necessary to compete within the growing creator economy because they give creators some semblance of a steady income—plus, they’ll provide a steady income for Clubhouse, which doesn’t generate revenues yet.
JUL 6, 2020