MAY 12, 2021
Patreon: Established in 2013, Patreon provides a business infrastructure for creators to showcase their content. Fans pay creators directly for access, and the company takes a 5% to 12% fee from those subscriptions. According to The Wall Street Journal, Patreon is now valued at $4 billion, up from $1.2 billion in September 2020.
APR 7, 2021
It’s a model that’s been successful on platforms like Patreon, Twitch, Substack, and Twitter. They’re necessary to compete within the growing creator economy because they give creators some semblance of a steady income—plus, they’ll provide a steady income for Clubhouse, which doesn’t generate revenues yet.
JUL 23, 2020
Listener support via Patreon is a significant complement to ad revenues. “We put primacy on listener support,” Brown said. “It'll always be hybrid, and the mix fluctuates. There was a point where advertising revenues exceeded the Patreon revenues. The steadier revenues will always be the listener revenues.”. What’s resulted is a company that’s the best example of a pure play podcaster in Canada.
JUL 26, 2021
People that use Twitter in English are now able to send tips by clicking on the Tip Jar icon on a creator’s profile and submitting the payment via Bandcamp, CashApp, Patreon, PayPal, or Venmo. Only select accounts that use Twitter in English are able to accept tips at the moment, and Twitter isn’t taking a cut. Android users can also send tips on Spaces.
MAR 30, 2021
Marketer Takeaway: Influencers are big business for Instagram, and serving them will keep them on the platform as rival apps like TikTok and new creator-led services, like Patreon and OnlyFans, try to woo them away.
JUL 6, 2020