Unmarried but cohabiting couples, co-parenting but noncohabiting households, and multigenerational households may have different consumption patterns and decision-making processes. Targeted and in-depth surveys of different types of households can provide brands with greater insights into their specific needs. Black Americans face challenges in healthcare.

The majority of US teleworking parents say balancing their full-time job with the full-time job of parenting is harder now than before the pandemic. More like this:. The Weekly Listen: A reimagined workplace, digital transformation at The New York Times, and podcasts tap into consumers. The Rise of Virtual Business Events: Best Practices for 2021 and a Look at a Hybrid Future.

Modern-day parenting was tough enough before a pandemic came along to make it tougher. This report looks at major sources of stress faced by mothers and fathers these days, ranging from work/life balance to kids’ screen time to division of labor in the household.

In an April 2020 survey from mobile marketplace OfferUp, 43% of parents cited educating their kids at home as one of the most challenging aspects of parenting these days. Meanwhile, 26% of parents in April 2020 polling from CivicScience rated their level of difficulty with at-home schooling as “easy,” and many more termed it “very difficult” or “challenging but manageable.”.

—Marquis Clarke, an Instagram creator focusing on parenting and lifestyle. Some influencers work in industries with highly considered products and services. “In the travel industry, the goal is to create awareness of a particular destination. If people see a backpack or a pair of shoes, and they like them, will they purchase them right away? Absolutely.

Disney Channel’s Gould has run into this in her own parenting. “A parent I did not know contacted me once for a play date with my 7-year-old, self-declaring that they were a screen-free family. They asked if I was comfortable with that and if I could please tell my child not to talk about content or screens with their daughter.”. Key Takeaways.

Calvin Chan, general manager for The Trade Desk China, also noted that premium vertical apps in sectors such as auto (including Autohome and Yiche), parenting and baby care (like Babytree), and online travel agencies (such as Ctrip) were still largely nonprogrammatic. Their ads are typically 5-second full-page takeover ads or native ads.

The Beehive consists of over 70 employees from across all departments of the company, divided into six different working groups that focus on areas the employees have determined to be priorities: communication and connection, working spaces, relocation and mobility, parenting and education, talent and career progression, and well-being and mental and physical health.

The 35-to-54 age group is in prime parenting years. For brands appealing to families and households, reaching this group requires an integrated approach of digital and traditional formats. This group is typically more resistant to sharing information with advertisers than other age groups. How digitally connected are the oldest segments of the population?

In Edison Research’s polling of mothers, 44% reported being “part of a Facebook group that provides information that is helpful for parenting.”. Instagram also has a strong presence among millennials. We estimate that 66.0% will be users this year. This is another area, though, where growth has slowed.

—Marquis Clarke, an Instagram creator focusing on parenting and lifestyle. “It’s important to me that the products and services that I push for are accessible to everybody. I'm currently working with Enell, which is a company that makes plus-size sports bras. I'm a 40J, so I'm not f-----g around with regular $10 bras. And it's my life; I live in sports bras.”