Conversion, Sales and In-Store Foot Traffic: In January 2020, Panera launched its most successful AR execution to date on Facebook and Snapchat, which let users have fun by yawning into the camera to trigger a sunrise and cup of Panera coffee to pop up, and then learn more about Panera’s breakfast wrap by flipping their phone around to see a virtual breakfast wrap on a tray.

“The content was changing because the business models were changing,” said April Mullen, director of brand and content marketing at email delivery platform SparkPost, citing Panera Bread as an example.

After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and worked with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. HOST. Marissa Coslov is vice president of business development at eMarketer.