This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

LinkedIn is a fixture for professionals in Canada, as it is in other markets. B2B brands have taken notice and have doubled down with organic and paid promotion to engage a Canadian audience on the platform.

eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.

More than half of respondents said paid search campaigns were “down, paused/delayed or canceled,” but that compares with significantly higher rates for other digital formats, such as programmatic display (78%), programmatic video (72%), direct display (70%) and paid social media (68%). Search ad spending declines won’t be as steep as those in digital display.

Today, we use memes in our day-to-day content as well as paid social media. We think about memes as a way to both relate to our customers and tap into specific insights, sometimes even trolling ourselves. We also use memes for social listening as a way to unlock new insights. Who’s responsible for creating the memes you use on social media?

Matt currently leads Goodyear’s in-house digital agency, responsible for paid search, search engine optimization, affiliate advertising, paid social, and email/CRM. Prior to Goodyear, Matt led national paid media teams at agencies Razorfish and Rosetta. Scott Lugar is the CMO of AAA Club Alliance, where he leads the organization’s marketing and membership strategy.