This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.

Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.

LinkedIn is a fixture for professionals in Canada, as it is in other markets. B2B brands have taken notice and have doubled down with organic and paid promotion to engage a Canadian audience on the platform.

Plotkin runs paid advertising, social media, packaging, and more—overseeing any space where a consumer could encounter Thinx. The New York City-based brand gained traction a few years ago as the leading period underwear provider after its launch of NYC subway ads that sparked public conversations around menstrual care products.

Neither Amazon nor Google offer paid voice search ads in their assistants yet (both query and answer in voice), but they may do so in the future. The ultimate goal is to turn voice into a gateway for commerce.