Merkle also reported that Amazon’s CPCs were continuing to fall in Q3, with Sponsored Product ad CPCs down 8.5%. Tinuiti also reported Amazon CPCs down YoY in Q3, but Pacvue reported its clients’ CPCs for Sponsored Product and Sponsored Brand ads had returned to annual growth.
Paid search ads run on smartphones and tablets accounted for just 41% of search ad spending in Q3 2019 because performance lagged on mobile phones compared with desktop. For nonbranded paid search placements, for example, revenues per click on mobile were just 34% as high as on desktop, and costs-per-click (CPCs) were 47% as high. Not sure if your company subscribers? You can find out here.