Nearly 75% of brands say pay-per-click(PPC) advertising is a huge driver for their business, according to a recent report. Learn how to run a PPC campaign, see what’s working, and respond accordingly.
He also cited examples including alcohol advertisers that were getting so many organic inquiries that it didn’t make sense to continue spending on paid search.
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.
The news: Spending on Amazon’s Sponsored Brands ads grew a healthy 25% year over year (YoY) last quarter and now account for 23% of Amazon’s pay-per-click ad business, per Merkle’s Q1 2021 Digital Marketing Report. For comparison, Merkle reported that spending on Amazon’s Sponsored Products ads only grew 0.1% YoY.