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Elizabeth has 15 years of experience in digital marketing, with roots in paid search, spending the last few years focused more on the full online retail picture, including marketplaces with enterprise brands and retailers. She is an accomplished speaker and author on the subject of ecommerce and is currently building out the enterprise experience for marketplace clients at Tinuiti. Moderator:.
One that performance teams, who traditionally stick to web, paid search, and paid social channels, are finding crucial for driving consumer engagement and conversions. Budgets are shifting to CTV from linear TV and social. Team structure isn’t the only thing changing from the norm. Among surveyed marketers, 58% said they have shifted budget from linear TV efforts to CTV.