Researchers fielded the survey to six leading markets worldwide and focused on lifestyle brand consumers—those who bought athletic or activewear clothing and footwear, casual lifestyle apparel, apparel for outdoor activities like skiing, or sporting goods and outdoor recreation equipment. Dive into the data:.

This could make summer apparel and outdoor goods more of a target for many shoppers compared with previous years. But Prime Day will likely also pull the back-to-school shopping season forward this year. Forward-thinking college students and parents may decide to start the next shopping season a few weeks early.