US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.
But sometimes publishers will boost traffic through paid promotions of articles on social, or through content recommendation platforms such as Taboola or Outbrain. These are the main channels that publishers told us they use to drive traffic organically to affiliate commerce content on their sites:. Search.