DOOH spending is rebounding as Europe’s public spaces reopen and the worst of the pandemic appears over. This recovery was already beginning in 2021; PQ Media predicted that France, Germany, and the UK were among the markets set to exceed $1 billion in OOH revenues in 2021—and a growing share of that will be digital. 

TV and out-of-home (OOH) ad spending will increase this year after sharp declines in 2020—but neither medium will reach its previous peak again. Other traditional media, including print, radio, and directories, will continue their yearslong declines. WHAT’S IN THIS REPORT?