Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

It excludes connected TV (CTV) and OTT. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households will shrink by 4.7%, with fewer than 60 million households receiving linear addressable TV ads.

Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

As more consumers have cut the cable cord and continued spending more time with over-the-top video, especially streamed to CTV devices, advertisers have been following these viewers to the media channel.