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OCT 15, 2020
In early 2019, consumption of linear TV significantly outpaced online TV and video viewing among internet users in Australia. Now the emphasis is shifting. In H1 2020, 83.5% of respondents ages 16 to 64 had watched linear TV in the month prior to polling, while 84.7% had streamed video-on-demand (VOD) content, according to GlobalWebIndex.
Report
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OCT 15, 2020
For example, 92.7% of respondents ages 16 to 24 streamed video in H1 2020 vs. 48.1% of those 55 to 64. Similarly, young people were far more engaged with digital audio—24.6% of respondents ages 55 to 64 had streamed music, podcasts, or other digital audio content in the prior month, while usage among those ages 16 to 24 was over three times greater, at 77.3%.
Report
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OCT 15, 2020
It remained over an hour longer than time spent with online TV/video streaming, at 1 hour, 55 minutes (1:55) vs. 54 minutes, respectively. All age groups are now moving away from broadcast TV viewing to some extent, though younger individuals are more likely to do so.
Report
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OCT 15, 2020
In H1 2020, respondents spent an average 1:13 daily streaming music, vs. 1:03 with radio. Ownership of advanced digital devices barely increased during the year. Penetration of smartwatches and smart wristbands rose by a few percentage points year over year, to 14.3% and 12.7%, respectively.