This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

The pandemic accelerated payments industry digitization across the entire landscape, as merchants turned to ecommerce to keep doors open, consumers eschewed cash in favor of electronic and contactless payments, and payments technology providers rapidly developed and launched new solutions to keep up.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

How did the pandemic boost over-the-top (OTT) viewing? We raised our forecast for 2020 US monthly subscription OTT viewers from 192.7 million to 207.5 million. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2020. It includes updated forecasts for TV and digital video ad spending.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

For the first time, more than half of US consumers’ digital video time will be spent with subscription over-the-top (OTT) services this year. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q2 2020. It includes our first-ever forecasts for live sports viewers and digital live sports viewers.

This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020. It includes our first-ever forecasts for YouTube TV and Hulu with Live TV viewers and new breakouts for YouTube demographics. KEY STAT: In the US, the number of people who watch live video content will increase from 136.4 million in 2020 to 154.7 million in 2023. Monetization.

While tech has changed many things for the better, there is concern that some innovations have become creepy, over-the-top or unnecessary. Research by GlobalWebIndex published in September 2019 found that internet users in the US and UK saw several major drawbacks of smart-home devices.

These ads include both linear and video-on-demand (VOD) delivered in this way, but exclude connected TV, smart TV and over-the-top (OTT) ads. However, while we expect addressable TV ad selling to increase, we reduced our US addressable TV ad spending forecast for 2019, from $2.54 billion to $2.00 billion.

“The most sophisticated advertisers will bring OTT [over-the-top] and linear measurement together, evaluating performance across devices and by days, dayparts, channels, genres and creatives, using those insights to consistently optimize.”—Mark Hudson, Head of Business Intelligence, TVSquared. eMarketer would like to thank all the contributors who shared their perspectives with us for this report.

In May 2018, we forecast that 11.6 million US households would subscribe to a linear OTT package in 2020, with that figure rising to 15.0 million by 2022. We now believe the number of linear OTT households will reach 10.4 million in 2020 and 12.6 million in 2022. This means that, in the coming years, vMVPDs will replace fewer pay TV defectors than they used to.

This report presents our annual 10 major trends in mobile that will affect mobile marketers.

The trade group Consumer Technology Association (CTA) estimated in September 2019 that US consumer spending on over-the-top (OTT) video services will total $17.66 billion this year. That figure is expected to reach $21.94 billion by 2020. Another bright spot for those entering the video streaming landscape is that the number of SVOD services that people subscribe to has risen lately.

All the above is just a taste of the data and trends that we forecast and share across these six markets. For an in-depth look at programmatic ad spending in each country, including estimates for programmatic video ad spending in select countries, explore the report collection.

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.