Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce. QuestMobile found that more than 18% of female mobile internet users in China watched livestreams on ecommerce platforms in January 2021, up from 15.3% during the same period a year prior.

How did the pandemic boost over-the-top (OTT) viewing? We raised our forecast for 2020 US monthly subscription OTT viewers from 192.7 million to 207.5 million. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2020. It includes updated forecasts for TV and digital video ad spending.

It won’t be just streaming video services focusing on exclusives: Spotify and its competitors will continue to invest in exclusive podcast content, kicking off an era where streaming audio platforms compete for exclusive rights to content in a similar fashion to OTT video services.

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

For the first time, more than half of US consumers’ digital video time will be spent with subscription over-the-top (OTT) services this year. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q2 2020. It includes our first-ever forecasts for live sports viewers and digital live sports viewers.

This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020. It includes our first-ever forecasts for YouTube TV and Hulu with Live TV viewers and new breakouts for YouTube demographics. KEY STAT: In the US, the number of people who watch live video content will increase from 136.4 million in 2020 to 154.7 million in 2023. Monetization.