Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues. Upfront TV and Digital Video 2021: Advertiser Commitments Resurge. US Subscription Video Revenues 2021: OTT Continues to Soar. Sources. Advertiser Perceptions. Amazon. CivicScience. Interactive Advertising Bureau (IAB). MediaRadar. Morgan Stanley. Netflix. Variety.

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce. QuestMobile found that more than 18% of female mobile internet users in China watched livestreams on ecommerce platforms in January 2021, up from 15.3% during the same period a year prior.

How did the pandemic boost over-the-top (OTT) viewing? We raised our forecast for 2020 US monthly subscription OTT viewers from 192.7 million to 207.5 million. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2020. It includes updated forecasts for TV and digital video ad spending.