While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.

As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

In 2020, Parks Associates estimated, over the course of the year, vMVPDs’ annual churn rate ranged from 50% to 75%, nearly double the rate that other over the top (OTT) services experienced. vMVPDs are much more expensive than most OTT services, which increases the incentive for people to cancel when their favorite sport wraps its season up or their favorite show is done airing new episodes.

Learn what the holy grail of connected TV (CTV) might be. "In Other News," we discuss which Nielsen ratings alternatives are leading the pack and what the biggest viewership challenge for baseball is. Tune in to the discussion with our analyst Paul Verna.

Streamers are breaking into new markets and features including live sports, ad-supported subscription tiers, and bundles that resemble the cable packages of old. Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

Netflix’s decision to invest heavily in video games puts it in a different playing field than competing streaming services that have recently turned their attention to sports streaming rights and foreign markets to help make up for a near industrywide slowdown in subscriptions. Subscriber growth aside, Netflix is still enjoying the benefit of legacy among a field of newer streaming competitors.

NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.

As digital sports viewership has grown, so too has advertisers’ appetite for more robust measurements which take into account the changing ways sports media is consumed. To that end, NBCU partnered with iSpot.tv to make this the first Super Bowl with ratings recorded across linear TV and digital channels.

Looking forward: The worlds of sports viewership and TV advertising are in flux, but the Super Bowl remains a key event for both broadcasters and advertisers, who are slowly gaining access to the tools needed to accurately measure impact across viewing channels. Read the full article. 2. ViacomCBS becomes Paramount, Paramount pushes Paramount+.

The significant disruption that COVID-19 placed on live sports also reduced the marketability of these products. We expect vMVPD viewership to increase as live sports resume a more normal routine and the NFL, the US’ most popular sport, proceeds through its longest-ever regular season.

This addition would augment Disney’s already robust slate of sports programming on its ESPN channels and the ESPN+ streaming service. However, there are only so many pro football games in a year—and Disney isn’t the only entertainment company with a struggling broadcast business.

Looking forward: The controversy over sponsorships at the Beijing Olympics is an omen of problems to come for brands looking to partner with popular international sports events as global tensions rise. Brands may decide that the risk of upsetting international governments is not worth it, considering these events’ rapidly shrinking viewership.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

A wide array of content, ranging from classic telenovelas to sports, has helped television keep most of its viewer base in Latin America. TV viewership rates have remained fairly stable in recent years, but as digital video continues to vie for consumers’ attention, these new streaming services are starting to affect TV ad spending allocations.