Over-the-Top Video. Over-the-top (OTT) video consumption leans heavily toward subscription services, as viewers increasingly gravitate away from traditional TV, a medium with high ad loads. There’s every reason to believe that lighter ad loads are still important to OTT video viewers, as people continue to spend time in ad-free services like Netflix.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

More than three-quarters (76%) of media buyers in the US, UK, Germany, and Australia at least somewhat agreed that “TV” refers to both linear and streaming, per the report. The majority (86%) agreed at least somewhat that cross-platform TV measurement and attribution was a leading priority for their company or clients.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

This was higher than the regional average; in France and Germany, SVOD penetration lingered below 65% this year, for example, though Spain and the UK registered over 75%. Usage in the Netherlands correlated directly with age; in the youngest cohort, 91.4% were SVOD viewers, compared with 42.2% of those 55 to 64. Penetration of digital audio was also up by several percentage points in H1 2020.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.