This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

At the country level, close to 60% of respondents in Colombia and Mexico expressed an inclination for in-stream ads, while the majority of those in Argentina and Brazil favored pre-roll or post-roll ads. Consumers in Latin America may be willing to watch ads, but that doesn’t mean AVOD service providers should be complacent about the ad experience they provide.

Some notable ones include deals with Telecom Argentina, with Vivo and Globoplay in Brazil, and with Izzi and Telmex in Mexico. Disney+ has also teamed up with ecommerce giant Mercado Libre to offer consumers a free subscription period based on their level of Mercado Puntos, or Market Points in English.

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

For instance, we expect the number of people in Western Europe who use subscription over-the-top (OTT) video services to jump 15.6% this year—with even greater gains in the EU-4 countries. In North America, Netflix alone is forecast to have more than 185 million users in 2020.

However, social media and messaging users were relatively modest in the number of services they engaged with—compared with internet users in Brazil or Mexico, for example. In Canada, more than 6 in 10 respondents said they used no more than six platforms in these categories. By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups.

In Brazil and China, the comparable shares were 82.4% and 74.2%, respectively. In China and India, the percentage of respondents watching some form of VOD was greater than the percentage viewing live TV.

Peloton will also see fallout from Apple’s expansion of its Fitness+ offering, which rolled out on Wednesday in 15 additional countries, including Brazil, France, Italy, and Russia. Peloton’s market cap has dropped nearly 40% since Apple broadened Fitness+, which takes direct aim at Peloton’s digital workouts, as of the market close on Friday. Elsewhere in earnings:.

In Mexico, 18.6% of respondents owned a smartwatch this year; penetration rates in Argentina, Brazil, and Colombia were 9.3%, 16.0%, and 14.8%, respectively. About 22% of internet users now use voice tools such as Cortana or Siri, or a smart speaker like the Amazon Echo, to find information, such as map directions, and a similar number said they used voice commands to carry out actions.