Forecasts
| FEB 23, 2022
Forecasts
| FEB 23, 2022
Report
| MAY 18, 2022
Comité Gestor da Internet no Brasil (CGI.br). GWI. Interactive Advertising Bureau Brasil (IAB Brasil). International Monetary Fund (IMF). Logan. Núcleo de Informação e Coordenação do Ponto BR (NIC.br). Opinion Box. Xandr.
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| FEB 1, 2022
Report
| OCT 21, 2021
Forecasts
| JUL 19, 2021
Chart
| FEB 1, 2022
Report
| MAR 23, 2022
Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.
Report
| APR 29, 2021
This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
Report
| OCT 15, 2020
Report
| JUL 2, 2020
This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
Article
| NOV 17, 2020
Some notable ones include deals with Telecom Argentina, with Vivo and Globoplay in Brazil, and with Izzi and Telmex in Mexico. Disney+ has also teamed up with ecommerce giant Mercado Libre to offer consumers a free subscription period based on their level of Mercado Puntos, or Market Points in English.
Article
| MAY 4, 2021
At the country level, close to 60% of respondents in Colombia and Mexico expressed an inclination for in-stream ads, while the majority of those in Argentina and Brazil favored pre-roll or post-roll ads. Consumers in Latin America may be willing to watch ads, but that doesn’t mean AVOD service providers should be complacent about the ad experience they provide.
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| MAR 12, 2020
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| MAY 26, 2020
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| DEC 15, 2020
Report
| OCT 21, 2021
However, social media and messaging users were relatively modest in the number of services they engaged with—compared with internet users in Brazil or Mexico, for example. In Canada, more than 6 in 10 respondents said they used no more than six platforms in these categories. By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups.
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| JUL 26, 2021
Report
| OCT 15, 2020
For instance, we expect the number of people in Western Europe who use subscription over-the-top (OTT) video services to jump 15.6% this year—with even greater gains in the EU-4 countries. In North America, Netflix alone is forecast to have more than 185 million users in 2020.
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| JUN 10, 2021
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| JUN 10, 2021
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| JUN 10, 2021
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| JUN 10, 2021
Report
| OCT 21, 2021
In Mexico, 18.6% of respondents owned a smartwatch this year; penetration rates in Argentina, Brazil, and Colombia were 9.3%, 16.0%, and 14.8%, respectively. About 22% of internet users now use voice tools such as Cortana or Siri, or a smart speaker like the Amazon Echo, to find information, such as map directions, and a similar number said they used voice commands to carry out actions.
Report
| MAY 9, 2022
The pandemic may have permanently shifted video viewing habits in Southeast Asia away from linear TV to OTT video services for some, as 22% of OTT viewers in Southeast Asia no longer watched traditional TV in 2021, according to the Trade Desk survey. OTT video viewers in Southeast Asia spent an average 48.6 hours per month watching OTT in 2021, up 9% year over year.