The pandemic shut down live sports and TV production schedules on broadcast and cable networks, which spurred consumers to shift to OTT streaming services. This upended TV ad spending and caused measurement deficiencies to come under increased scrutiny. The US will likely remember 2020 as a year of uncertainty, characterized by political and social division and the pandemic.

Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues. Upfront TV and Digital Video 2021: Advertiser Commitments Resurge. US Subscription Video Revenues 2021: OTT Continues to Soar. Sources. Advertiser Perceptions. Amazon. CivicScience. Interactive Advertising Bureau (IAB). MediaRadar. Morgan Stanley. Netflix. Variety.

It excludes content streamed through connected TV and OTT devices. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households in the US will shrink by 4.7% to fewer than 60 million.

It excludes OTT and CTV. Linear programmatic TV refers to the use of software platforms to automate the buying, selling, or fulfillment of TV and VOD advertising, distributed through cable, satellite, or broadcast networks.

As more consumers have cut the cable cord and continued spending more time with over-the-top video, especially streamed to CTV devices, advertisers have been following these viewers to the media channel.

It includes both linear and video-on-demand (VOD) ads delivered in this way but excludes CTV and OTT. Linear Programmatic TV: The use of software platforms to automate the buying or selling of linear TV advertising. It includes both linear and video-on-demand (VOD) delivered in this way but excludes CTV and OTT.

The largest upward revisions to our forecasts came in the subscription over-the-top (OTT) portion of this viewer total. Advertising is largely absent on subscription OTT, but ad-supported digital video viewing saw an uptick during the year, and advertising dollars followed. The Rise of Connected TV.

Traditional Media Ad Spending by Media and Country. Digital Ad Spending by Country and Format. Mobile Ad Spending by Country. Behind the Numbers: eMarketer’s Forecast Methodology.

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Overall subscription video revenues keep increasing, driven by gains in OTT viewing.