The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

The new offering connects online shoppers with in-store retail associates and can help attract merchants to Klarna.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

As online shopping continues to increase, gross payment volume (GPV) across digital commerce platforms in the US is expected to grow by 26.4% to reach $275.2 billion this year.

It launched the standalone Google Wallet, and a new Chrome feature lets online shoppers convert their cards to virtual cards.

Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Farfetch and Neiman Marcus join forces to update luxury retail for the ecommerce age: The fashion platform will invest up to $200 million in the retailer, with the latter using Farfetch’s ecommerce tools to power digital channels.

In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.

Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.