JUL 12, 2021
The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.
SEP 16, 2021
AUG 19, 2021
Following a major shift to online retail in 2020, retail ecommerce sales will continue to grow by double digits through 2023 and make up an increasing share of total retail sales worldwide.
JUL 27, 2021
AUG 25, 2021
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
JUL 27, 2021
APR 1, 2021
SEP 6, 2021
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.
SEP 8, 2021
On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
AUG 24, 2021
Watch the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday season and learn how to avoid ecommerce setbacks.
JUL 15, 2021
Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.
AUG 20, 2021
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
JUL 21, 2021
eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.
JUL 23, 2021
Made possible by Criteo Retail Media
JUL 13, 2021
HERO lets online customers connect with in-store retail associates to ask product questions and seek other support—which could help Klarna strengthen its merchant relationships.
APR 1, 2021
JUL 6, 2021
The banking giant topped a J.D. Power ranking of US customers’ satisfaction with retail banks’ financial advice—an offering with potential to keep branches open despite digital disruption.
JUN 27, 2021
India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales.
JUL 8, 2021
JUN 9, 2021
Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
DEC 18, 2020
The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.
MAY 14, 2021
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
MAY 21, 2021
The retail experience emerging in 2021 suggests that companies need to be able to adjust to rapidly changing conditions—technology and taking chances will be key to that flexibility.
Curated by eMarketer, this special collection of interviews will help you understand how brands are focusing on innovation and digital integration as they modify their marketing strategies for the “new normal.”
APR 18, 2021
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.