APR 1, 2021
APR 1, 2021
MAY 14, 2021
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
APR 18, 2021
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.
MAY 21, 2021
The retail experience emerging in 2021 suggests that companies need to be able to adjust to rapidly changing conditions—technology and taking chances will be key to that flexibility.
Curated by eMarketer, this special collection of interviews will help you understand how brands are focusing on innovation and digital integration as they modify their marketing strategies for the “new normal.”
APR 15, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.
DEC 18, 2020
The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.
MAR 25, 2021
MAR 21, 2021
Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms.
APR 9, 2021
Though still in the early stages of rollout, 5G technology could bring about positive changes to the retail industry, as retailers seek to maintain their digital transformation efforts and bring consumers safely back into stores in 2021. Retailers will use their IT investments in 5G to enhance the customer experience, both in-store and online.
MAR 15, 2021
MAR 16, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ActionIQ's CMO, Leah Pope, along with panelists Ekta Chopra, chief digital officer at e.l.f. Beauty, Carrie Tharp, vice president, retail and consumer at Google Cloud, and Elizabeth Shaw, strategist and CMO Advisor. They discussed why marketers must unify external and internal silos to create a CX-centric organization.
FEB 15, 2021
Digital has been a retail reality for UK shoppers over much of the past year, thanks to lockdown orders requiring nonessential retailers to shutter their physical stores for long periods of time.
AUG 20, 2020
In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth.
FEB 16, 2021
Retail ecommerce was thrust forward in 2020, mostly due to periodic stay-at-home measures enacted across the country. During mandated quarantines in the first wave of the pandemic and a second wave in the fall that coincided with the holiday shopping season, consumers shopped online to a degree they never had before. Retailers in Canada quickly adapted to these new conditions, setting them up for continued high volumes of online ordering in 2021.
FEB 1, 2021
eMarketer principal analyst at Insider Intelligence Andrew Lipsman discusses how holiday shopping in 2020 actually went: how much was bought online, whether "shipageddon" came true, and the retail winners and losers. He then explains the implications of Walmart's ecommerce boss leaving, Poshmark's and Affirm's IPOs, and why Peloton is buying Precor.
JAN 12, 2021
With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.
JUN 12, 2020
The coronavirus pandemic has been disastrous for the vast majority of Europe’s retailers. Digital retail has benefitted, though. In Germany, we expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion.
JUN 11, 2020
Retail sales in France have taken a body blow during the coronavirus crisis, but digital retail is seeing gains. We expect retail ecommerce sales in France to total $77.27 billion (€69.01 billion) this year, compared with $66.00 billion (€58.94 billion) in 2019.
JUN 9, 2020
Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.
JUN 15, 2020
Physical retail has suffered hugely under the weight of the coronavirus. Ecommerce has benefited to the tune of a 14.7% rise in sales this year, and digital habits are forming that will last beyond the pandemic.
MAY 11, 2021
MAY 26, 2021
APR 22, 2021
“Additionally, grocery app users will account for 15.5% of smartphone users and 24.9% of digital grocery buyers.”. Along with increased grocery app downloads, food delivery apps also experienced rising uptake. As a result of many restaurants limiting capacity or closing entirely—particularly at the beginning of the pandemic—consumers turned to delivery apps for their takeout needs.