Tencent was fined $77,000 last month for its 2018 investment in online education app Yuanfudao. Baidu was also fined $77,000 around the same time for its 2014 takeover of consumer electronics maker Ainemo. Shopping giant Meituan received a $230,000 fine last month for “improper pricing behavior.”.

Kuaishou and ByteDance have already invested in digital education services, with the former entering aggressively into esports through a variety of moves including acquisitions.