Article
| MAY 18, 2022
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).
Report
| JUL 29, 2021
According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.
Report
| MAY 24, 2022
US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.
Article
| MAY 25, 2022
Digital display is a huge advertising category encompassing static images, rich media (e.g., interactive banners, video, digital audio), sponsorships, and native placements like promoted content and in-feed units on social networks and news sites. With a category as broad as display advertising, any emerging trend is bound to have ad spending implications.
Audio
| JUN 6, 2022
On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.
Forecasts
| MAR 15, 2022
Report
| FEB 15, 2022
As a testament to its flexible nature and continued growth in connected TV (CTV), programmatic display will maintain a growth rate just over 2 percentage points higher than that of the total digital ad market through 2023.
Article
| MAY 25, 2022
Google, Meta to get boost from Western Europe digital ad spending: Total category expenditures to exceed $90 billion this year, fueled by appeal of search and display formats.
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| JUN 1, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 26, 2022
Audio
| APR 11, 2022
Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022