These ads are a small slice of the programmatic display market. We estimate advertisers will spend $1.02 billion this year on programmatic digital audio services ads in the US. This encompasses all digital ads on radio services and streaming music services, including podcast advertising.

The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.

Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.

Digital out-of-home (DOOH) advertising includes any out-of-home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays. DOOH is a subset of OOH ad spending and not included in our estimates of digital ad spending.