According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Last year, 73% of global online businesses cited cart abandonment as an issue, per Paysafe. Fast CEO Domm Holland told Insider Intelligence that the company’s solution has increased conversion rates by as much as 60%. Holland added that Fast integrates directly with commerce platforms so customers don’t have to fill out preliminary checkout details like their email address and home address.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

B2B ad spending is still growing for both search and display. In 2020, B2B search spending grew 27.3%. This year it will grow almost 20% to $5.36 billion. Display ad spending is growing even faster, up nearly 40% in 2020 and posed to grow by 32.6% in 2021 to hit $5.09 billion. What's behind this?

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

There are two reasons for our much more positive revised outlook for programmatic display:. Between October 2020 and March 2021, we revised our underlying estimates of US digital display advertising upward.