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  • Article
     | 
    MAR 15, 2022

    US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

  • Article
     | 
    FEB 3, 2022

    The omicron variant and a lack of stimulus funds may have stunted volume growth. Here’s how PayPal can use its super app to boost engagement.

  • Article
     | 
    JAN 13, 2022

    Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.

  • Article
     | 
    JAN 12, 2022

    COVID-19 is back at the top of mind for many consumers: Survey suggests spread of omicron variant has led many to change their behavior.

  • Article
     | 
    DEC 22, 2021

    Nearly 100% of large hospitals in the US reported a nursing shortage a month before the omicron variant arrived.

  • Audio
     | 
    DEC 17, 2021

    On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Report
     | 
    FEB 18, 2022

    But the country remains highly dependent on tourism and faces an uncertain economic outlook as a result, particularly due to the omicron variant. Even if life inside Thailand largely normalizes this year, retail spending will still disappoint if foreign tourism remains at its current low levels.

  • Article
     | 
    APR 1, 2022

    The repercussions of factory shutdowns will be global in scale and possibly compounded by the uncertainty of the latest omicron-variant outbreaks in China. If Beijing is unable to contain the spread, we can expect wider lockdowns for longer periods of time. “It’s going to be really bad,” said Daniel Stanton, a professor of marketing at Bradley University in an interview with Fortune.

  • Article
     | 
    FEB 18, 2022

    Walmart Inc. spent $300 million more than expected on COVID-19 paid leave thanks to omicron spikes, according to The Wall Street Journal. The company now says it will no longer offer employees paid time off for coronavirus-related absences. As labor shortages persist, the retail giant will have to reinvest in its workforce to improve recruitment and retention.

  • Article
     | 
    MAY 3, 2022

    The forecast: China's zero-tolerance COVID-19 policy forced some cities into lockdowns in early 2022 in an effort to mitigate omicron variant transmissions. More time spent inside means more time spent with media, and we've increased our time spent with TV, time spent online, and time spent on smartphones forecasts to reflect these changes. Dive deeper:.

  • Article
     | 
    MAY 31, 2022

    Among several top retailers, including Walmart, eBay, and Etsy, ad revenue growth was slightly weaker than expected in Q4 2021 due to supply chain issues and an outbreak of the omicron variant. That said, ecommerce isn’t going anywhere, and neither is ecommerce channel advertising.

  • Article
     | 
    MAY 2, 2022

    China’s key manufacturing hubs in Shanghai, Fuhong, Pudong, Changchun, Jilin, and Kunshan have been locked down for a month due to Omicron surges. There is a lot of uncertainty concerning coronavirus outbreaks in China, which are likely to prolong factory closures indefinitely due to stringent zero-COVID lockdown strategies.

  • Audio
     | 
    JAN 28, 2022

    On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    APR 28, 2022

    By the numbers: The report blamed the decline on the Omicron variant, surging inflation, expected interest rate hikes, and Russia’s invasion of Ukraine. The number of M&A deals in banking for Q1 fell more than 30% quarter-over-quarter (QoQ) to 91. The total value of deals was $16.9 billion, a drop of over 47% QoQ. Fewer and smaller megadeals mainly drove the slump in M&A activity, according to KPMG.

  • Article
     | 
    MAY 2, 2022

    It’s now at 110% of 2019 levels, according to Mehra, propelled by the omicron wave’s decline. “We've worked hard to expand our travel-oriented portfolios, which positions us well to capitalize on a strong recovery in cross-border travel," Miebach outlined. Russia impact offset. Mastercard suspended operations in Russia after the country’s invasion of Ukraine.

  • Article
     | 
    APR 28, 2022

    The metric rebounded in February as the omicron COVID-19 variant subsided, which made way for more travel, though gains were tempered by Visa’s departure from Russia in early March. A closer look: Here are two key factors that contributed to Visa’s performance in Q2. Departure from Russia. Visa halted operations in Russia in response to the country invading Ukraine.

  • Article
     | 
    APR 13, 2022

    The problem: 97% of large US hospitals faced a nursing shortage, even a month before the omicron variant blew in, per McKinsey’s 2021 Hospital Insights Survey. And 92% of healthcare leaders say the nurse labor shortage will intensify in the next 18 months, per a late 2021 Wolters Kuwer survey of 300 US nurse leaders.

  • Article
     | 
    JAN 5, 2022

    The bigger picture: The continued reality of remote work, compounded by the recent Delta and Omicron variant surges, will make robust and resilient Wi-Fi connections more important than 5G wireless adoption, at least for the short term. The FCC’s unlocking of Wi-Fi 6 bandwidth could help promote greater standardization.

  • Report
     | 
    FEB 17, 2022

    The omicron wave has hurt the in-store experience and is likely propping up grocery delivery in early 2022. Shoppers at stores face empty shelves due to supply chain issues and longer lines due to staffing issues. The Canadian Federation of Independent Grocers said staffing shortages at the retail level were between 15% and 25% in January.

  • Report
     | 
    FEB 25, 2022

    Our Take: The omicron surge is causing hospitals and health systems to again pause elective procedures and respond to unprecedented staffing shortages. Delayed care affects patients, providers, and payers alike: The longer a patient waits to manage their acute or chronic condition, the worse and costlier it will get.

  • Article
     | 
    FEB 17, 2022

    “With this rapid spread of omicron, … a lot of people stayed home and went back online or went online,” said Eric La Flèche, the company’s CEO, during the earnings call. The company also reported a 167% increase in online sales over the past two years. Read the full report, which includes new advertising opportunities.

  • Report
     | 
    FEB 1, 2022

    Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state. Based on these factors and more, we have adjusted our ad spending forecast accordingly: reducing last year’s annual growth rate and increasing this year’s. After this year, however, growth will decelerate to low single-digit rates through the end of our forecast period in 2025.

  • Article
     | 
    FEB 16, 2022

    The takeaway: Despite inflation and the surging omicron variant, consumers continued to spend in January. That’s a clear sign that the US economy remains strong.

  • Report
     | 
    MAR 9, 2022

    The outbreak of the delta and omicron variants of the coronavirus during those time frames also likely played a role in these trends in 2020 and 2021. Read Next. Sources. Incisiv. Mercatus.

  • Article
     | 
    FEB 9, 2022

    Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state. Based on these factors and more, we have adjusted our ad spending forecast accordingly: reducing last year’s annual growth rate and increasing this year’s.

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