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  • Audio
     | 
    JUN 17, 2021

    On today's episode, we discuss how productivity is being reimagined in the WFH era, the implications of physical stores closing again this Thanksgiving, which companies have had recent turnaround performances, whether Netflix opening an online store makes sense, what the Olympics going ahead could mean for everyone, how to trick yourself into eating less, and more. Tune in to the discussion with eMarketer principal analysts Nicole Perrin and Paul Verna and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    APR 28, 2021

    TV ad spending in the US reached its highest point ever in 2018, a year that featured the Winter Olympics and a midterm congressional election—except no one realized it was a peak at the time. Linear TV had been stagnating for several years, though in early March 2020, the combo of the Summer Olympics and a big presidential campaign season looked set to generate a record $72.00 billion in US TV ad spending that year.

  • Audio
     | 
    APR 2, 2021

    On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.

  • Article
     | 
    MAR 23, 2021

    A less global set of Olympic fans: Olympic organizers have banned foreign spectators from attending the games in Japan this summer, and there are two questions marketers should consider in response to this decision.

  • Report
     | 
    MAY 13, 2020

    In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

  • Article
     | 
    JUN 15, 2021

    If the postponed Olympics manage to avoid outright cancellation, they will help traditional ad spend grow by 7.6% this year—but growth will fall again to 2.6% in 2022 and just 0.4% by 2025. The UEFA European Championship will give the European market a boost as well.

  • Report
     | 
    APR 29, 2021

    Print circulation came under obvious pressures, while radio suffered from the squeeze placed on it by the lack of global events like the Olympic Games and reduced spending power of the smaller businesses that local stations rely on. OOH: The OOH sector felt the pinch most in 2020, with spend down 46.3% YoY—in our pre-pandemic estimates, we had expected growth of 4.5%.

  • Report
     | 
    MAY 21, 2021

    In October 2019, we forecast that US TV ad spending was poised for a bump in 2020 because of the upcoming Olympics and elections. At the time, we also believed upfront TV ad spending would grow because advertisers would want to lock in inventory around these marquee events. But, as with so many other things, the pandemic upended these predictions.

  • Report
     | 
    FEB 23, 2021

    Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

  • Audio
     | 
    SEP 18, 2020

    eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

  • Article
     | 
    MAY 28, 2021

    Amazon CFO Brian Olsavsky said on the company’s most recent earnings call that it intended to hold the event earlier in 2020 to account for the Olympics and the fact that July is a popular vacation time.

  • Report
     | 
    JUL 2, 2020

    This coupled with the cancellation and postponement of massive sporting events—like the Tokyo 2020 Olympics and the 2020 Copa América soccer championship—will depress total media ad spending in Latin America this year. What does the road to recovery look like for Latin America’s advertising industry?

  • Report
     | 
    JUL 1, 2020

    As in France, postponement of the UEFA European Football Championship and the Summer Olympics will contribute to a major loss in ad revenues for TV broadcasters. However, we are optimistic that some signs of recovery will appear in Q4. The pandemic is hastening the decline of print media.

  • Report
     | 
    JUN 30, 2020

    Major live events, like the Olympic Games and UEFA Euro 2020, would have sucked up much TV ad budgeting, but now that they’re on hold, much of the promised TV ad dollars have entirely disappeared. Certain industries have been disproportionately affected by the pandemic, such as travel and hospitality, and have massively pulled back their TV ad spending.

  • Report
     | 
    APR 14, 2021

    TV ad spending in the US reached its highest point ever in 2018, a year that featured the Winter Olympics and a midterm congressional election—but no one realized it at the time. Linear TV has been stagnating for several years, but we predicted in March 2020 that the combo of the Summer Olympics and a big presidential campaign season would add up to record US TV ad spending of $72.00 billion.

  • Report
     | 
    MAY 28, 2020

    Part of the reason we were previously optimistic about 2020 TV ad spending was that the Summer Olympics and a presidential election year would boost ad spending. With the Olympics postponed, March Madness canceled, and the NBA, NHL and MLB on hold, the loss of sports programming will create a drop in TV ad dollars.

  • Video
     | 
    MAY 25, 2020

    Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.

  • Report
     | 
    APR 29, 2021

    TV’s declines were related to a reduced schedule of live sports and the postponement of the Tokyo Olympics. Out-of-home (OOH) was decimated last year, as government measures restricted foot traffic in public spaces. WHAT’S IN THIS REPORT? This report covers our latest forecast for digital ad spending in Canada and examines some of the advertising trends behind the numbers.

  • Article
     | 
    NOV 13, 2019

    US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.

  • Audio
     | 
    MAR 26, 2020

    eMarketer vice president of business development Marissa Coslov, principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss whether distance learning works, what the knock-on consequences are and how parents are using digital to cope, handle, distract and educate their kids. They then talk about the postponement of the 2020 Summer Olympics, free Amazon Prime Video kids content and the impact Americans think COVID-19 will have on their personal finances.

  • Report
     | 
    APR 28, 2020

    TV ad spending in the UK will see even more significant declines due to the hiatus of major sports leagues and the cancellation of the Summer Olympics. Our updated guidance assumes declines of between 22.5% and 30.5% in H1 2020, dropping by £450.0 million ($574.4 million) to £610.0 million ($778.6 million).

  • Report
     | 
    MAR 25, 2020

    The Olympics and a presidential election helped prop up traditional (i.e., TV) ad spending in 2008. Only one of those things will happen this year. With the Olympics postponed to 2021 and the suspension of almost all professional US sporting leagues, TV media plans have been thoroughly upended. The Great Recession had been at least somewhat expected for several months.

  • Chart
     | 
    JUL 13, 2020
  • Article
     | 
    JAN 6, 2021

    Look for bigger and bolder experiences with the DCEP in the lead-up to the Winter Olympics, when the country is planning a full-fledged launch in Beijing. Virtual avatars will gain wider adoption among marketers.

  • Report
     | 
    OCT 9, 2020

    Although cord-cutting was having a significant effect on the TV industry, TV networks were set to have a good year thanks to the Summer Olympics and elections. After the pandemic caused an economic recession and led to the postponement and cancellations of the Olympics and a slew of other sporting events, we revised our forecasts.

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