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199 Results
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    Publication Date: 1/10/2018
    Topics: Mobile Broadband
    Geographies: Worldwide
    Context: While 5G waits on the horizon, the number of 4G LTE connections worldwide continues to grow, driven by operators offering more advanced capabilities.
    Publication Date: 12/9/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Context: Most internet users of varying generations in the North America make a purchase online every two weeks to once a month. And perhaps not surprisingly, according to November 2016 research, millennials lead the pack on this trend.
    Publication Date: 11/4/2016
    Topics: Content Marketing
    Geographies: North America
    Context: A growing number of marketers in North America are using content marketing as part of their broader marketing efforts. And they are not just relying on the practice in greater numbers—they’re also making organizational changes to make the discipline an ongoing business process rather than a one-off campaign tool.
    Publication Date: 10/19/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: A global company with 15 bottled beverage brands, Nestlé Waters North America has undergone a digital transformation over the past few years, recently opening a digital command center in New York City to monitor and analyze digital interactions with its many brands. Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, spoke with eMarketer about the growth of consumer packaged goods (CPG) ecommerce and the company’s approach to it.
    Publication Date: 4/13/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: According to a recent Vision Critical survey, just 16.7% of digital buyers in North America said they’d be fine with sharing their personal information through third parties.
    Publication Date: 5/19/2017
    Topics: Sharing Economy
    Geographies: North America
    Context: Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy.
    Publication Date: 2/28/2017
    Topics: Digital Retail Practices; Artificial Intelligence (AI)
    Geographies: North America; United Kingdom
    Context: AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts.
    Publication Date: 2/20/2017
    Topics: Personalization
    Geographies: North America
    Context: Well over half of retailers in North America intend to place personalization at the top of their objectives for engaging customers this year, but they’re delaying specific features up to three years.
    Publication Date: 11/30/2016
    Topics: Marketing Technology
    Geographies: North America
    Context: Marketers face challenges when it comes to using marketing technology, but at least they are aware that the challenges are there. Recent survey data found that nearly half said they needed to do a better job integrating marketing technology to improve their omnichannel marketing efforts.
    Publication Date: 11/21/2016
    Topics: Mcommerce
    Geographies: North America; United Kingdom
    Demographics: Millennials
    Context: Millennials frequently use their mobile devices to pay for things, but concerns about identity fraud or security may be stopping more from transacting this way. August 2016 research found that though many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week—there are others that only do so once a month or a few times per year.
    Publication Date: 11/2/2016
    Topics: Email Marketing; Digital Video
    Geographies: North America; United States
    Context: Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to research, they tend to rely on animated GIFs to get their messages moving.
    Publication Date: 11/1/2016
    Topics: Consumer Behavior; Digital Shoppers & Buyers
    Geographies: North America
    Context: Females are more brand loyal than males, September 2016 research indicates. Most shoppers can be swayed by a different brand’s price or quality, but which appeals most depends on gender.
    Publication Date: 10/27/2016
    Topics: Big Data; Internet of Things (IoT)
    Geographies: North America
    Context: For the most part, marketers are hopeful about the internet of things (IoT). Yet when it comes to leveraging the data, obstacles linger. According to September research, more than a third of technology professionals in North America are struggling with giving the numbers context and mixing in more than one data source.
    Publication Date: 10/26/2016
    Topics: Performance Benchmarks; Big Data; Marketing Technology
    Geographies: North America; Western Europe
    Context: Digital marketers in North America and Western Europe are using different tactics to augment their data-driven marketing efforts. According to research, most use customer relationship management (CRM) data to help them better understand a customer’s profile.
    Publication Date: 10/14/2016
    Topics: Mcommerce
    Geographies: North America
    Industries: Technology; Retail
    Context: Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.
    Publication Date: 10/12/2016
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: North America
    Demographics: C-Level Executives
    Context: Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.
    Publication Date: 10/10/2016
    Topics: Holiday & Seasonal Shopping; Omnichannel Retailing
    Geographies: North America; United States
    Context: 2016 will see the deepening of several ongoing trends that are shrinking the gap between ecommerce and physical retail. This year, retailers will look to leverage better fulfillment options, local advertising tools, offline attribution and omnichannel tools.
    Publication Date: 10/6/2016
    Topics: Customer Experience; Multichannel Marketing
    Geographies: North America
    Context: Marketers are prioritizing their efforts to understand how consumers switch between devices as they research, shop and interact with brands. Yet even as cross-device attribution becomes more important, many marketers in North America report their capabilities in this area are lacking.
    Publication Date: 10/5/2016
    Topics: Customer Experience
    Geographies: North America; Western Europe
    Demographics: C-Level Executives
    Context: Digital strategists and execs report a host of challenges in becoming more digital, from trouble understanding their customers to issues with legal compliance. But those same challenges are also driving digital transformation, and represent significant opportunities.
    Publication Date: 9/29/2016
    Topics: Wearables
    Geographies: North America
    Context: Though the quality and style of smart watches are important factors to internet users in North America, many care more about the price of the device, as well as its features and functionalities.
    Publication Date: 9/16/2016
    Topics: Customer Experience
    Geographies: North America
    Industries: Retail
    Context: More than half of senior-level retail executives in North America believe their brand image and product assortment are key drivers of customer engagement, July 2016 research indicates. Store associates, not so much.
    Publication Date: 7/27/2016
    Geographies: North America
    Industries: Banking
    Context: Despite digital’s growing presence in financial affairs, many banking customers in North America enjoy handling their money matters the old-fashioned way. According to research, a strong majority said they still plan to visit physical branches two years from now.
    Publication Date: 7/25/2016
    Topics: Email Marketing
    Geographies: North America
    Industries: Retail
    Context: For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
    Publication Date: 7/12/2016
    Topics: Social Media Marketing
    Geographies: North America
    Context: Most social marketers in North America find measuring ROI to be a challenge. According to research, well over half said they felt this way, topping other potential obstacles like securing budgets and tying efforts to business goals.
    Publication Date: 6/24/2016
    Topics: Content Marketing
    Geographies: North America
    Context: Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits.
    Publication Date: 6/17/2016
    Topics: Mcommerce; Personalization
    Geographies: North America
    Industries: Retail
    Context: Retailers are continually looking at ways to reach consumers on a personal level. And according to April 2016 research, nearly half of retailers in North American plan to implement technology to identify customers via their smartphones as they enter stores.
    Publication Date: 5/20/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: North America
    Context: While 40% of digital buyers in North America do their back-to-school shopping over the month of August, 52% begin before then—including around one in four who are already shopping by the end of June.
    Publication Date: 5/10/2016
    Topics: Marketing Technology
    Geographies: North America; Western Europe
    Context: More ad tech buyers in North America and Western Europe manage their data management platform (DMP), as well as their demand-side platforms and ad exchanges, internally, as opposed to externally, a January 2016 survey found.
    Publication Date: 4/20/2016
    Topics: Marketing Technology
    Geographies: North America
    Context: Marketing technology is transforming the world of media buying, with a growing number of firms testing more personalized “1:1” approaches that harness customer data to serve more relevant ads. According to September research, more than half of all media buyers were either already running, planning or testing such 1:1 marketing programs.
    Publication Date: 4/19/2016
    Topics: Targeting
    Geographies: North America
    Context: Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is.
    Publication Date: 1/29/2016
    Topics: Customer Experience; Performance Benchmarks
    Geographies: North America
    Industries: Marketing Management Trends
    Context: Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to measure the success of customer efforts.
    Publication Date: 1/26/2016
    Geographies: North America
    Industries: Retail; Marketing Management Trends
    Context: Retailers are increasingly prioritizing their digital efforts this year, and according to 2016 research, unified commerce is one of their primary focuses.
    Publication Date: 1/26/2016
    Topics: B2B Marketing
    Geographies: North America
    Context: The business-to-business (B2B) world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
    Publication Date: 1/18/2016
    Topics: Omnichannel Retailing
    Geographies: North America
    Context: Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.
    Publication Date: 1/5/2016
    Topics: Blogs; Performance Benchmarks; Content Marketing
    Geographies: North America; United Kingdom
    Context: Search engine optimization (SEO) professionals consider social shares and unique visits the most important KPIs for a piece of blog content, according to a December 2015 survey.
    Publication Date: 12/31/2015
    Topics: Email Marketing; Performance Benchmarks
    Geographies: North America
    Industries: Retail
    Context: Flash sales had higher revenues per email, as well as transaction rates, than total multichannel retail benchmarks, according to Q3 2015 research.
    Publication Date: 12/18/2015
    Topics: Holiday & Seasonal Shopping; Shipping & Delivery
    Geographies: North America; United States
    Context: As Christmas gets closer, more shoppers are bumping up against retailers’ limits for guaranteed on-time deliveries with free shipping. But despite tending to wait until December to start buying gifts, most US internet users don’t think same-day delivery is important for online retailers.
    Publication Date: 12/16/2015
    Topics: Marketing Technology
    Geographies: North America; United Kingdom; United States
    Industries: Marketing Management Trends
    Context: Marketers are ramping up their technology investments to better understand consumer needs and behaviors. Technologies that power social marketing, digital commerce and marketing analytics are the top priorities.
    Publication Date: 11/20/2015
    Topics: Shipping & Delivery
    Geographies: North America
    Context: Same-day delivery services like Amazon Prime Now, Instacart and Uber have proliferated. But whether such services are important to digital buyers depends on their age—and may be getting less likely, especially among the oldest groups.
    Publication Date: 11/12/2015
    Topics: Video Games; Time Spent with Media
    Geographies: North America
    Context: Video games, once stereotypically associated with the young male demographic, have penetrated throughout the US population thanks to social and mobile gaming. For the most hardcore audiences, video games are about more than just playing: Many have taken up esports, or the practice of watching other people play games via digital video.
    Publication Date: 10/30/2015
    Topics: Mcommerce; Digital Shoppers & Buyers
    Geographies: North America; United Kingdom
    Context: eMarketer senior analyst Cathy Boyle has called the behaviors associated with shopping on tablets “couch and pillow commerce,” and based on research in North America and the UK, there is plenty of pillow-based buying going on—as well as purchases from other more unusual locations.
    Publication Date: 3/21/2018
    Topics: Video-on-Demand (VOD); Pay TV
    Geographies: United States
    Context: The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data.
    Publication Date: 10/11/2017
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
    Publication Date: 10/4/2017
    Topics: Geolocation; Marketing Technology
    Geographies: United States
    Context: A survey of multichannel marketers in North America finds that more than half consider consumer location data to be the most important element of their measurement processes.
    Publication Date: 9/19/2017
    Topics: Programmatic Ad Spending; Artificial Intelligence (AI)
    Geographies: United States
    Context: While more than six in 10 marketers in North America are aware of the technology to some degree, only 3% consider themselves experts in the area.
    Publication Date: 8/30/2017
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Concerned about the fake news that runs rampant online, programmatic advertising decision-makers in North America are taking measures to ensure their ads don’t appear on questionable sites.
    Publication Date: 2/22/2017
    Topics: Digital Content; Newspapers
    Geographies: United Kingdom
    Context: Several of the UK’s biggest legacy print publishers will see their content distributed via Yahoo’s global newsfeeds under a freshly inked agreement.
    Publication Date: 1/11/2017
    Topics: Mobile Messaging; Marketing Technology
    Geographies: United States
    Context: Mobile messaging is becoming an evolving and quickly growing space, due to the likes of Facebook Messenger, Kik Messenger, WhatsApp and now Viber. Features such as public chats and chatbots are changing the nature of mobile engagements between companies and consumers, and brands still have a lot to learn. Scott Nelson, head of North America at Viber, spoke with eMarketer’s Maria Minsker about how the messaging space is heating up.
    Publication Date: 1/3/2017
    Topics: Mobile Internet; Smartphone Users
    Geographies: Asia-Pacific
    Context: Internet users in Asia-Pacific own smartphones at higher rates than their peers in Europe or North America. In fact, they surpass every region except the Middle East and Africa by that measure. However, other metrics show the region isn't as digitally advanced as that figure would suggest.
    Publication Date: 12/8/2016
    Topics: Omnichannel Retailing; Retail Performance Metrics
    Geographies: United States
    Industries: Retail
    Context: Diana Gordon, Mindshare North America's senior partner and director of the agency's commerce division Shop+, talks about four performance marketing trends that help retailers move shoppers forward in the customer journey.