AUG 14, 2021
MAR 24, 2021
For Nordstrom, the figures were even more modest: It made $0.88 billion in click-and-collect sales in 2020, representing a YoY increase of 74.7% and a 16.1% share of its ecommerce sales.
AUG 3, 2021
Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.
AUG 18, 2021
This follows the flurry of companies like Starbucks, Nordstrom, and the Home Depot that started accepting digital currencies indirectly through crypto wallets back in 2019, along with more recent additions like Yum Brands, which operates popular fast casual brands like Pizza Hut and Taco Bell.
APR 7, 2021
The big-box retailers came in just behind the home improvement retailers, followed by department stores like Macy’s and Nordstrom, which saw the least dramatic transitions to click and collect.
MAY 13, 2021
JUL 10, 2019
eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.
DEC 26, 2019
A lot has happened in the retail space in the past 12 months. Nordstrom opened up its flagship store in New York City around the same time that brick and mortar veterans like Barney’s are closing up shop. More consumers got comfortable with buy online, pick up in-store (BOPUS)—especially as more brands adopted the service—and retailers such as Banana Republic and Bloomingdale's rolled out their own clothing rental services hoping to gain mass market appeal.
SEP 24, 2019
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Jason Grunberg, vice president of marketing at Sailthru. He talked about the leaders of the Index, like Sephora, Nordstrom, DSW, Rent the Runway and others, and offer tips on executing strong personalization experiences.
MAY 3, 2021
Dave has also helped to create award-winning customer loyalty programs with Procter & Gamble, DSW, Toys R Us, Babies R Us, GNC, La Quinta Hotels, and Nordstrom. Moderator. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers.
AUG 20, 2021
Retailers such as Nordstrom have also launched their own livestream shopping channels. This approach allows retailers to retain complete control of the experience and tap into loyal shoppers. But it’s difficult for retailers to get a large number of shoppers to tune in to livestreams. New channels like these have to be marketed to reach relevant shoppers.
JUN 28, 2021
In March 2021, Nordstrom debuted its own “Livestream Shopping” channel, which hosts a variety of events from beauty trend happy hours to live styling sessions with select brands. But there are two main benefits of using a social platform’s tools to livestream: The infrastructure is already in place, and your audience is already there.
MAY 24, 2021
Many brands and retailers, including Nordstrom, Costco, Athleta, Zappos, and Target, tend to believe that investing in the return experience makes business sense, often seeing that an optimized return process correlated with increased customer satisfaction.
FEB 17, 2021
OCT 22, 2020
With shopping center traffic still down more than 20% year over year into October, according to Placer.ai, retailers with a significant mall presence—especially department stores like Macy's, JCPenney, and Nordstrom—will be challenged.
MAR 10, 2020
And most recently, Nordstrom sent a note indicating that it's important to connect directly with customers "to share more about the steps we're taking across our stores and businesses to keep you, our employees and our communities safe and healthy.".
MAY 30, 2019
Amazon, eBay, Nordstrom, Etsy, Walmart and Kohl’s all saw at least 70% of mobile activity coming through their app in 2018, according to Comscore. Not only do apps have more functionality than mobile websites, they also reduce purchase friction and see higher conversion than mobile web.
OCT 1, 2019
Leesa featured its products within several West Elm locations, Casper featured a "sleep-in" pop-up in Nordstrom and Purple partnered with Mattress Firm and Macy's to leverage their retail spaces. "We’re building a brand and trying to showcase the difference of our brand—and it is about our technology and our innovation," said Joe Megibow, CEO of Purple.
JAN 1, 2021
SEP 20, 2019
Consumers expect brands to provide consistency across every touchpoint, but only eight brands tie all their different channels together to create one cohesive experience, including all of the top five ranked retailers: Nordstrom, Rent the Runway, The Home Depot, Best Buy and three-time Index champion Sephora. Personalization Pros Master Triggered Messages.
OCT 18, 2019
Retail Personalization Index runner-up Nordstrom earned a near perfect mobile score, in part because of how seamlessly the brand’s app integrates with other channels. Customer profiles, shopping carts and loyalty information carries over, ensuring consistency wherever and however the customer wants to shop. In-Store: Noting Nearby Inventory.
APR 15, 2020
The previous month, an article in Forbes used the phrase “If you can’t beat ’em, join ’em” to discuss an announcement by Nordstrom that it would extend a partnership with Rent the Runway. This includes expanding the number of Nordstrom stores that have Rent the Runway drop-off boxes available. Rental’s potential for growth benefits from the fact that it encompasses a wide range of products.
AUG 24, 2020
Department store Nordstrom, which opened its New York City locations in late June, tapped style blogger Wendy Nguyen and others to create sponsored posts highlighting both the store’s product selection and new health and safety measures. “I haven’t been out in months and this visit to @Nordstrom was so refreshing,” Nguyen wrote in a post from July 24.
JUN 3, 2019
OCT 16, 2019